Marketing Analyst

Marketing Analyst – Group Performance (Weaver)

GROWTH, DATA & AI  |  WEAVER FINTECH  |  CAPE TOWN  |  MID–SENIOR

Weaver Fintech connects lending, payments and insurance through brands including FinChoice and PayJustNow. We seek a commercially minded, technically accomplished analyst who can independently connect to complex data sources, apply advanced analytics and AI, and turn findings into decisions that drive growth.

This is not a traditional reporting role. You will challenge the question, build the analytical solution, use AI intelligently and translate the findings into action.

What you will own

Group performance intelligence. Own consistent definitions and reconciliation of acquisition, active customers, conversion, cross-sell, retention, churn, customer lifetime value and acquisition efficiency. Explain drivers, not just movements.

Modern analytics and data connectivity. Independently connect to, extract, combine and interrogate data from databases, APIs, cloud warehouses and business systems. Use SQL and Python to create tested analytical models, reusable datasets, automated dashboards and documented data products. Help rebuild and migrate reporting data structures into Snowflake, so group metrics sit on reliable, well-documented foundations.

AI and automation. Apply generative AI, coding assistants and intelligent workflows to speed up analysis, automate repetitive work and improve individual and team productivity, with accuracy, security and human oversight.

Customer and growth intelligence. Analyse customer journeys, funnels, cohorts, segmentation and cross-product adoption; develop forecasting, propensity and customer-value models where useful.

Marketing effectiveness. Measure channel, campaign and promotional impact using attribution, A/B tests, control groups and incrementality, separating genuine outcomes from activity.

Executive communication and influence. Confidently present and defend analytical findings to the executive committee and senior leaders, translating complex analysis into persuasive commercial narratives and clear recommendations. Challenge assumptions and influence Marketing, Product, Finance, Credit and Data.

What you will bring

Experience and judgement. 5-8 years in marketing, growth or commercial analytics, ideally in fintech, financial services or a digital consumer business; relevant quantitative qualification or equivalent demonstrated capability.

Hands-on technical depth. Advanced SQL, strong Python for analytics and automation, and experience connecting disparate data sources. Proficiency in data modelling, quality testing and BI tools such as Power BI, Looker or Tableau; Snowflake and dbt experience advantageous.

Analytical rigour. Statistics, experimentation, cohort analysis, forecasting, attribution and clear understanding of data quality, privacy and governance.

Practical AI fluency. Evidence of using ChatGPT, Claude, Copilot or AI development tools to improve work quality or delivery, not just familiarity with the names.

Executive presence and ownership. Proven ability to independently develop and deliver presentations to senior management, explain uncertainty, defend conclusions and influence commercial decisions.

We want someone who can explain what happened, uncover why, anticipate what comes next and recommend what to do about it

Why Weaver

Work across an entire fintech ecosystem spanning lending, payments and insurance.

Influence material commercial decisions and build analytical products people actually use.

Help shape modern data and AI capabilities across the group.

A structured analyst progression framework, so you know what growth looks like, what’s expected at each step, and how to get there.

Hybrid working, with 3 days in our Cape Town office and 2 days from home.