Market Development Representative
Job Description
Job Purpose
- Based in a defined geography the primary purpose is to directly develop spaza’s, mini-supermarkets and tuckshops on behalf of BevCo – must have intimate knowledge of the geography the informal retail dynamics and outlets matched to BevCo’s strategic growth objectives for the area.
Key Accountabilities and Outputs
- Customer Management Objectives
- To be actively engage and open relationships with outlets on behalf of BevCo (against set call rate and conversion targets) = actively ‘seed’ BevCo’s portfolio into a defined area and large channel of informal retailers
- To build and retain an active base of informal retail clients and to constantly service that base weekly/monthly
- To facilitate informal retailers to direct BevCo purchases from the local wholesalers, bulk breakers, and/or distributor
- To ensure company assets (refrigeration; signage) are managed per BevCo governance requirements
- Sales and Trade Marketing Objectives
- To actively support the sales and distribution targets into informal retail (pull) from local wholesalers, bulk breakers, distributors for the area
- To assist in execution of the marketing plan for the area as required (incl activations, promotions, fridges, POSM)
- To ensure BevCo merchandising and pricing compliance standards are sustained (in conjunction with GT rep as relevant)
Qualifications and Experience
- Grade 12 / Matric / NQF level 4
- Up to 2 years’ experience (Operational Execution) FMCG, experience in sales
- Basic knowledge of PC, or potential to acquire it
Deadline:29th October,2026
Interested in this role?
You'll apply on The Beverage Company's own site before 4 November 2026. Put your most relevant experience at the top of your CV first.
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