Digital Marketing Specialist

SUMMARY:
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POSITION INFO:
A leading and growing automotive brand is seeking a dynamic, mid-level Digital Marketing Specialist to take ownership of its digital ecosystem. Operating within a high-performing, fast-paced marketing team, you will translate high-level marketing strategy into impactful, commercially viable digital campaigns. This is not a junior social media role or a passive agency coordination position, this is a role for a proactive digital practitioner who understands full-funnel strategy, social media dynamics, analytics, and performance marketing, with the confidence to challenge agency recommendations and drive measurable campaign success. Key Responsibilities Digital Strategy & Campaign Management: Plan, execute, and optimize integrated digital strategies across Web, Social (Meta), Search, Display, and emerging platforms to boost brand awareness, product consideration, and engagement. Social Media & Community Oversight: Drive social media strategy, campaign visibility, reach, and organic/paid content effectiveness. Serve as an active guardian of online brand reputation. Agency Coordination & Leadership: Brief, manage, and evaluate external digital agencies. Critique recommendations, challenge underperforming campaigns, and maintain strict control over creative quality and timelines. Performance Optimisation & Analytics: Leverage tools like Google Analytics to track campaign reach, engagement, impressions, and SEO performance. Identify trends and make data-driven recommendations to improve ROI. Event & Amplification Support: Coordinate digital coverage for key brand events, product launches, and sponsorships, ensuring rapid execution and amplification (including occasional creation of urgent content). Cross-Functional Collaboration: Partner closely with internal teams—specifically CRM and Dealer Marketing—to ensure seamless lead capture alignment, dealership toolkits, and unified brand messaging. Requirements & Qualifications 3 to 5 years of dedicated digital marketing experience (OEM/Automotive, FMCG, or fast-paced consumer-facing corporate environments preferred). Relevant Degree, Diploma, or Formal Certification in Digital Marketing, Marketing, or Brand Management. Technical Mastery: Hands-on experience with Meta Ads, Google Analytics, SEO/AEO/GEO strategies, and paid media frameworks. Solid understanding of user journeys, top-of-funnel lead capture, and digital platform architecture. Creative capability (strategy, content concepts, messaging) paired with analytical capability (performance tracking, reporting, and optimisation). This role will suit a Digital Marketer who takes personal accountability for digital campaign performance, and is excited by achieving high-impact results through creative resourcefulnes. This role is office based in Centurion.