Sales Executive

SUMMARY:
The Sales Executive is responsible for generating new business, growing existing accounts and achieving sales targets through the sale of office automation equipment and related technology solutions. The role focuses on developing relationships with corporate clients, identifying business needs and offering cost-effective solutions that improve office productivity and document management.
The successful candidate must be a proactive sales professional with strong prospecting, negotiation and closing skills, preferably with experience in the office automation industry.

1. Duties and responsibilities
2. New business development

• Identify, prospect and secure new business opportunities within the corporate and commercial market.
• Conduct cold calling, email prospecting, networking and face-to-face client visits.
• Build and maintain a strong sales pipeline of prospective customers.
• Arrange appointments with business owners, directors, IT managers, financial managers and procurement departments.
• Identify companies requiring new office automation equipment, upgrades or replacement solutions.
• Conduct client needs assessments to understand printing volumes, document workflows and operational requirements.
• Prepare and present professional sales proposals and quotations.
• Negotiate pricing, rental agreements and commercial terms within company guidelines.
• Achieve monthly, quarterly and annual sales targets.
• Develop strategies to expand the company's customer base and market share.

1. Office automation product sales

• Sell photocopiers, multifunction printers, printers and associated office equipment.
• Promote managed print services (MPS) and cost-per-copy agreements.
• Identify opportunities to sell document management software, workflow solutions and related IT products.
• Present rental, leasing and outright purchase options where applicable.
• Recommend suitable equipment based on client requirements, printing volumes and budgets.
• Explain product features, benefits, maintenance requirements and service-level agreements.
• Identify opportunities for equipment upgrades, fleet replacements and additional devices.
• Develop recurring revenue through service contracts, consumables and annuity-based agreements.

1. Account management and customer relationships

• Build and maintain strong relationships with new and existing clients.
• Conduct regular client visits and account reviews.
• Identify cross-selling and upselling opportunities within existing accounts.
• Monitor customer satisfaction and resolve concerns in collaboration with internal departments.
• Follow up on contract renewals and equipment replacement cycles.
• Maintain regular communication with clients to encourage repeat business.
• Develop account plans for high-value customers.
• Ensure professional service throughout the sales and installation process.

1. Sales administration and reporting

• Prepare accurate quotations, proposals and sales presentations.
• Maintain an updated CRM system with leads, client interactions and sales opportunities.
• Prepare daily, weekly and monthly sales reports.
• Monitor progress against sales targets and revenue forecasts.
• Follow up on outstanding quotations and pending client decisions.
• Ensure sales agreements and supporting documentation are completed correctly.
• Liaise with finance regarding credit applications, approvals and deal profitability.
• Coordinate equipment delivery, installation and client handover with relevant departments.

1. Internal coordination

• Work closely with technical teams to ensure proposed solutions meet client requirements.
• Liaise with service departments regarding maintenance contracts and service-level agreements.
• Coordinate with suppliers and procurement regarding equipment availability and pricing.
• Collaborate with finance to ensure deals meet profitability and credit requirements.
• Provide management with feedback on competitor activity, pricing and market trends.
• Keep up to date with office automation products, new technologies and industry developments.

POSITION INFO:
Minimum qualifications Matric / Grade 12. A diploma or certificate in Sales, Marketing or Business Management would be advantageous. Valid driver's licence. Computer literacy, including Microsoft Office, email and CRM systems. Experience requirements Minimum of 3-5 years' experience in B2B sales, preferably within the office automation industry. Proven track record of meeting or exceeding sales targets. Experience in cold calling, prospecting and new business acquisition. Previous experience selling photocopiers, multifunction printers, managed print services or related office technology would be highly advantageous. Knowledge of rental agreements, leasing structures, cost-per-copy pricing and service contracts. Experience preparing quotations, proposals and client presentations. Demonstrated ability to negotiate commercial agreements and close sales. Existing corporate client relationships in Johannesburg and surrounding areas would be beneficial.