Brand Manager - East Rand

Status Staffing

Gauteng

Full-time

Posted 46 min ago

Full-time Marketing & Sales

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Job Description

Our client is seeking a Brand Manager to join their team in Modderfontein, Gauteng. The ideal candidate will hold a Bachelor’s Degree in Marketing, Business Management, Communications, or a related field, with a postgraduate qualification or professional marketing certification being advantageous. Applicants should have 3–5 years’ experience in marketing or brand management, including at least 2 years in a Brand Manager role, with a proven track record in campaign and budget management, brand growth, and increasing market share. Experience in FMCG, manufacturing, retail, consumer goods, or a related industry is essential, while exposure to the pet care industry will be highly advantageous. The successful candidate must have strong communication and stakeholder engagement skills, a genuine passion for pets and animal welfare, a valid driver’s license, and reliable transport. The role also requires national travel, flexible working hours, and availability for selected weekends and public holidays to support promotional campaigns, product launches, trade shows, and other brand-related events.

Responsibilities

Brand Strategy & Management:

Develop and execute annual brand plans aligned with business objectives.
Define and maintain brand positioning, identity, and value proposition.
Monitor brand performance and recommend improvements.
Ensure consistent brand messaging across all customer touchpoints.
Manage brand architecture, product portfolios, and product positioning.

Marketing & Campaign Management:

Plan and execute integrated marketing campaigns.
Coordinate advertising, digital marketing, promotions, sponsorships, and events.
Collaborate closely with creative agencies and media partners.
Evaluate campaign effectiveness and return on investment (ROI).

Market Research & Consumer Insights:

Conduct market research and competitor analysis.
Monitor consumer trends and evolving customer needs.
Use customer insights to inform brand strategy and product development.
Track brand health metrics and customer perceptions.

Product & Innovation Support:

Collaborate with product development teams on new product launches.
Develop go-to-market strategies for new products.
Support packaging, pricing, and promotional decisions.
Manage product lifecycle activities.

Budget Management:

Prepare and manage annual brand budgets.
Monitor expenditure and ensure the efficient allocation of resources.
Track returns on marketing investments.

Stakeholder Management:

Work closely with Sales, Product Development, Supply Chain, Finance, and Operations teams.
Manage relationships with external agencies, suppliers, and media partners.
Present brand performance reports to senior management.

Performance Measurement:

Monitor and report on key performance indicators (KPIs), including:

Brand awareness.
Market share.
Sales growth.
Customer engagement.
Campaign return on investment (ROI).
Customer retention.

HOURS:

Monday to Friday: 08:00 – 17:00

Requirements

Bachelor’s Degree in Marketing, Business Management, Communications, or a related field.
Postgraduate qualification will be advantageous.
Professional marketing certification will be advantageous.
3–5 years’ experience in marketing or brand management.
Minimum of 2 years’ experience in a Brand Manager role.
Proven experience managing marketing campaigns and budgets.
Experience within the FMCG, manufacturing, retail, consumer goods, or a related industry.
Demonstrated track record of driving brand growth and increasing market share.
Experience managing social media platforms, including Instagram, Facebook, and other relevant channels.
Previous experience in the pet food, pet care, animal health, veterinary, or broader pet industry will be highly advantageous.
A genuine passion for pets, animal welfare, and the pet care industry.
Valid driver’s license and reliable personal transport.
Willingness and ability to travel nationally as required.
Flexibility to work extended or irregular hours to support promotions, product launches, trade shows, customer events, and retail activations.
Availability to work selected weekends and public holidays during major promotional campaigns, exhibitions, and events.
Ability to actively represent and embody the company’s values and “live the brand” both internally and externally.
Strong interpersonal and communication skills, with the ability to engage effectively with diverse stakeholders, including customers, retailers, distributors, veterinarians, breeders, pet specialty stores, and consumers.