Digital Marketing Manager

Job Purpose

To develop, execute and continuously optimise Renault South Africa’s digital marketing strategy and associated tactical delivery plans, integrating paid, owned and earned digital channels to generate quality customer demand, improve lead-to-sale conversion and deliver measurable commercial outcomes. Accountable for digital media spend, digital platforms, customer acquisition performance, data-led optimisation and effective leadership of the Digital Marketing Specialist, in close partnership with Sales, Dealers, Product, CRM and agency stakeholders.

Minimum Experience

5–8 years’ relevant digital marketing experience, including at least 2–3 years’ supervisory or team-lead experience. Demonstrated accountability for paid media, lead generation, performance reporting, budget management and agency delivery. Automotive, retail or dealer-network experience advantageous.

• Bachelor’s degree in Marketing, Communications, Business, Digital Marketing or a related field.
• Relevant certifications in analytics, paid search and digital advertising advantageous.

• Formulate and implement integrated digital marketing plans aligned to Renault brand priorities, model-specific sales objectives, stock availability, finance offers and dealer demand.
• Own the digital acquisition funnel across website, search, paid social, display, video, third-party lead platforms and emerging channels; optimise for lead quality, qualified opportunities and vehicle sales.
• Plan, brief, launch, test and optimise targeted campaigns, including creative localisation, audience segmentation, remarketing, landing pages and conversion-rate optimisation.
• Monitor website users, traffic sources, engagement, lead volumes, qualification, dealer follow-up, conversion and sales attribution through accurate dashboards and regular performance reviews.
• Drive agreed business targets, including the current planning benchmarks of 250,000 monthly website users and 10,000 monthly leads, subject to annual approved goals and budgets; prioritise quality and sales contribution over volume alone.
• Own Renault South Africa website performance, product and offer accuracy, user experience, SEO/SEM, lead forms, analytics tagging and timely updates; coordinate platform projects and suppliers.
• Oversee digital dealer platforms and lead-routing processes, ensuring data integrity, response-time visibility and effective integration with dealers, call centre and lead management partners.
• Collaborate with CRM, Sales, Aftersales and partners to develop customer lifecycle journeys, database segmentation, retargeting, WhatsApp and reactivation programmes that improve conversion and retention.
• Guide social media channel strategy, content planning, community management, listening, escalation and audience growth in collaboration with Brand and PR teams.
• Conduct market, competitor, consumer and technology research; recommend evidence-based improvements and pilot new tools, automation and AI applications with appropriate controls.
• Ensure all digital assets, customer claims, product specifications, finance advertising and platform practices comply with Renault global CI, Creative Lab approvals, local legal requirements and data privacy obligations.
• Coordinate agencies and internal stakeholders, define deliverables and service levels, evaluate outcomes and implement corrective action when performance falls below plan.
• Produce concise weekly and monthly reporting with insights, decisions, corrective actions and clear ownership; escalate material risks and missed targets promptly.

• Develop, administer and control the approved digital marketing budget and channel allocation, ensuring disciplined pacing, purchase order governance and no unauthorised overspend.
• Manage performance against cost per lead, cost per qualified lead, cost per sale, conversion rate and attributable sales contribution; reallocate spend to higher-return campaigns and models.
• Prepare business cases, forecasts and post-campaign ROI evaluations for digital media, technology, website and lead-management initiatives.
• Identify sustainable cost efficiencies, supplier improvements and financial risks; maintain accurate budget, invoice and expenditure reporting.

• Build digital customer journeys that make Renault models, offers, dealer locations and next steps clear, accessible and relevant to South African audiences.
• Improve prospect experience through accurate lead capture, consent, routing, follow-up, query resolution and handover to dealers or customer-care teams.
• Partner with the dealer network to strengthen digital marketing standards, local online presence, campaign adoption, lead conversion and quarterly dealer communication.
• Work cross-functionally with Sales, Product, Finance, CRM, Customer Care and Aftersales to improve customer experience, loyalty and measurable commercial outcomes.
• Maintain constructive, accountable working relationships with media, digital, website, CRM, lead-management and technology agencies.

• Lead, coach and performance-manage direct report(s), setting clear priorities, measurable deliverables, deadlines and standards of execution.
• Delegate operational responsibilities effectively while retaining managerial accountability for strategy, quality, budgets and results.
• Conduct regular one-on-ones, performance reviews, development planning and knowledge transfer to build technical depth and succession capability.
• Create a collaborative, responsive and solutions-oriented working environment; give and receive feedback constructively and recognise shared contributions.
• Communicate clearly with the VP: Marketing & Communications, escalate issues early and work productively across the wider Marketing team.
• Own and demonstrate Motus company values: Accountability, Humility, Respect, Passion and Excellence.