Main Purpose of the Job
- Maintain an existing blood donation clinic portfolio and establish new partnerships and opportunities to enable a sufficient, and safe blood supply.
- Implement effective short-term and long-term marketing strategies to ensure that each blood donation clinic performs to its full potential.
- Educate the general public on the importance of blood donation.
- Nurture and maintain the vital relationship between our blood donor clinic representatives and the organisation.
- Prioritise the recruitment of new blood donors at both existing and new blood donor clinics.
Responsibilities include but is not limited to:
- Plan and implement marketing campaigns (which includes branding opportunities, awareness drives and activations).
- Set-up and breakdown of appropriately branded activations and actively recruit donors to increase our donor base.
- Conduct and arrange various talks, presentations and awareness exhibitions.
- Prepare and distribute branding and other promotional material to ensure maximum brand and blood donation clinic awareness.
- Actively participate in team meetings to achieve the common goal of ensuring a safe and sufficient blood supply.
- Accurate, daily communication to various stakeholder via emails and telephone.
- Perform marketing strategies to improve clinics.
- Actively seek opportunities for new clinics.
- Actively seek branding and awareness opportunities.
- Write articles for various publications such as internal newsletters and community newspapers.
- Actively contribute content for publication on social media.
- Regular travelling
Requirements
Minimum Requirements
- Matric Certificate
- National Diploma/Degree in Public Relations/Marketing/Communications or equivalent qualification
- Computer literate
- Excellent written communication skills
- Meticulous when it comes to meeting deadlines.
- Bilingual (Speak and write English and Afrikaans)
- Self Motivated
- An unendorsed code 08 driver’s licence