Sales Representative - Welding

Job Advert Summary

Develop and maintain existing/internal and new customer relationships to generate income for the business unit.  With a focus on Welding products and consumables, actively promote and sell the company’s products to achieve or exceed budgeted revenue and sales margin targets.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       

Sales & Business Development

• Identify and pursue new business opportunities within assigned territory through prospecting, cold calling, and networking.
• Develop and execute strategic territory sales plans to achieve revenue targets and market penetration goals.
• Conduct product demonstrations and technical presentations to showcase welding equipment capabilities.
• Prepare and present quotations, proposals, and negotiate contracts with customers timeously.
• Provide sales and customer support to the existing/internal and potential customers.
• Attend trade shows, industry events, and customer sites to promote products and services.
• Generate weekly sales reports and track performance metrics
• In conjunction with the Sales & Inventory coordinators, ensure that stock is accurately managed and controlled.
• Support financial management by assisting in recovering outstanding debtors.
• Ensure PDI, purchase requisitions and invoices are completed accurately and timeously.
• Ensure compliance with SHERQ policies, practices and procedures.
• Adhere to company policies and procedures.

Customer Relationship Management

• Build and maintain long-term relationships with existing customers to ensure retention and account growth.
• Conduct regular customer visits to understand evolving needs and identify upselling opportunities.
• Provide technical consultation to help customers select appropriate welding solutions for their applications.
• Respond to customer inquiries, resolve complaints, and coordinate with internal teams to ensure timely issue resolution.
• Deliver product training and after-sales support to enhance customer satisfaction.
• Organize and facilitate any potential demonstrations and /or training sessions as required by customers.

Technical & Market Intelligence

• Keep abreast with welding technologies, industry trends, and competitive landscape.
• Provide market feedback to management regarding customer needs, competitive activities, and product performance.
• Collaborate with technical teams to develop customized solutions for complex customer requirements.
• Educate customers on safety standards, welding procedures, and best practices.

• Grade 12 or equivalent
• Minimum 3 years’ experience in sales in a similar environment.
• Proficiency with CRM software and Microsoft Office Suite
• Welding experience, Technical training background advantageous
• Sales or business development certification.
• Experience selling welding equipment, welding consumables, industrial products, cutting equipment or related technical solutions.
• Established network within the mining, fabrication, engineering, construction or manufacturing sectors in the assigned regions.
• Sound understanding of welding processes, equipment and consumables.
• Knowledge of mining, industrial and manufacturing market dynamics.
• Understanding of sales pipeline management, forecasting and CRM methodologies.
• Experience conducting product demonstrations and providing technical sales support.
• Experience negotiating commercial agreements and managing key accounts.
• Demonstrated ability to identify new business opportunities and develop profitable customer relationships.