Sales Manager

End Date: October 29, 2026 

Key Roles and Responsibilities:

• Develop strategic business plans
• Compile quarterly operational sales plan in relation to the 3 year business plan
• Develop an annual time and territory management plan
• Determine annual budget requirements
• Provide customers service excellence
• Provide merchandising and signage support
• Implement national, regional and ad-hoc promotional activity
• Implement customer call frequency
• Establish sound business relationships
• Develop tailored service packages
• Achieve predetermined sales volume and market share targets
• Leverage sales information services
• Monitor retail liquor pricing
• Maintain product quality
• Comply with SAB credit policy
• Conduct SEC evaluations
• Manage Human Resources
• Develop employees
• Manage IR climate
• Apply personnel function

• B Comm, IMM or similar sales and marketing qualification
• 3 -to 5 years management experience
• Valid Driver’s License
• Computer literate
• Good interpersonal skills
• Excellent negotiating skills
• Ability to work long hours and under pressure
• Team participation and good leadership skills