Sales Effectiveness Specialist I

About the Role

• As a Sales Effectiveness Specialist, you’ll help drive revenue performance through sales enablement, training, process optimisation, performance analytics and CRM effectiveness. You’ll equip sales teams with the skills, tools and insights to improve productivity, conversion rates and customer experience.
• Working as a strategic partner across Sales, Marketing, Product, Finance, HR and Operations, you’ll strengthen commercial alignment and support sustainable revenue growth.

Responsibilities

• Build sales capability: Develop enablement strategies aligned with business goals; identify capability gaps; design onboarding, learning pathways and development programmes; and standardise sales methodologies and workflows.
• Train and coach: Deliver training in consultative selling, negotiation, objection handling, product knowledge and CRM tools. Facilitate workshops, simulations, role-plays and individual coaching, and help sales managers strengthen their coaching and performance management.
• Improve sales processes: Identify bottlenecks and implement improvements to efficiency and conversion. Strengthen pipeline management, forecasting, territory planning and sales execution, while promoting continuous improvement.
• Use performance insights: Monitor win rates, sales cycles, conversion, quota attainment and pipeline health. Develop actionable dashboards and reports, and measure training effectiveness, productivity improvements and enablement returns.
• Improve CRM and sales technology: Support CRM adoption, data quality, reporting accuracy and system effectiveness. Optimise tools, automate workflows and deliver technology training.
• Partner across teams: Align commercial priorities and customer insights, sales messaging, marketing campaigns and go-to-market strategies. Support sales leaders in addressing performance gaps and improving execution.

Requirements

• A bachelor’s degree in Business, Marketing, Finance or a related field.
• At least five years’ experience in Sales Enablement, Sales Operations, Learning & Development or a similar role.
• Experience designing and delivering effective sales training programmes.
• Advanced CRM proficiency; Salesforce experience is preferred.
• Strong analytical, reporting and dashboard-development skills.
• Project management, stakeholder engagement and change management capabilities.
• Excellent communication, facilitation and coaching skills.