Sales Consultant Level 1

AVI
Johannesburg, Gauteng
Full-time
Posted 1 day ago
Full-time Marketing & Sales
Apply for this job

Job Description

The Coffee Importers and Roasters Organisation (CIRO) is a true coffee emporium. As the preferred one-stop solution, CIRO offers expert services in sourcing, roasting, blending, packaging, training, equipment, technical support, national and international distribution and market trend analysis.  As the largest manufacturer of pure coffee in South Africa, it is easy to understand why CIRO is a noteworthy front runner within the coffee service industry and renowned for consistent quality, innovative product formats and extra value offering.

An exciting opportunity exists for a Sales Consultant Level 1, to be based in Bryanston, Gauteng. 

The successful candidate will report to the Sales Manager 

Key Performance Areas:

  • Achievement of monthly sales, volumes, and margin targets.
  • Superior customer service relationships of existing customer base by following a structured call cycle based on the regional customer set criteria.
  • Influencing and positively affect the In Cup Quality and delivery via the On-site beverage Solution system at each customer by ensuring customer audits are completed and corrective action is immediately executed on site, by doing machine calibration and settings and or re doing operational Training.
  • Create a targeted customer prospect list with the Sales Manager based on volume requirements per product category for the year and strategic requirements across all channels.
  • Achieve the agreed growth forecasted for the fiscal year by the Sales Manager.
    • Completion of new business development:
    • Initial contact
    • Assessment of needs
    • Proposal of tailored solution
    • Guiding on implementation, if necessary, with the prospective customer.
  • Ensure that agreements concluded with target list are commercially sound.
  • Present at each installation and complete customer solutions training on day of installation.
  • Measurement will be completed in the following manner:
    • Monthly 1 on 1
    • Structured tracking against target list
  • Value added training visits and building credible coffee relationships.
  • Ensure the In-Cup quality of the coffee is of the agreed standards.

Qualifications and Experience:

  • Matric / Grade 12.
  • Relevant Business Certificate or Diploma.
  • Valid Driver’s License with a minimum of 2 years driving experience is essential.
  • Sales experience.
  • Coffee Skills and Equipment / Coffee qualification.
  • 2-3 years - Customer interaction experience.
  • 2-3 years’ experience in a Sales role in the OOH Market.
  • Strong Beverage system solution experience.
  • Basic Commercial Understanding.

Special Requirements

  • Proficient using full MS Office suite.
  • Interest in hospitality industry.
  • Fully vaccinated against Covid.
  • Valid driver’s license with at least 2 years driving experience.

Competencies:

  • Documenting facts
  • Thinking rationally
  • Thinking conceptually
  • Interpreting data
  • Thinking analytically
  • Building relationships
  • Articulating information
  • Making decisions
  • Recovering from setbacks
  • Meeting deadlines
  • Attention to detail
  • Planning and organizing
  • Maintaining productivity
  • Keeping commitments
  • Taking initiative
  • Seizing business opportunities
  • Persisting

Interested in this role?

You'll apply on AVI's own site before 22 October 2026. Put your most relevant experience at the top of your CV first.

Apply Now

Real employers never ask you to pay to apply. How to spot a job scam

Apply for this job
Job details
Job TypeFull-time
LocationJohannesburg, Gauteng
CategoryMarketing & Sales
Posted8 October 2026
Closing Date22 October 2026
AVI
Johannesburg, Gauteng

New to applying?

Free guides on CVs, cover letters, interviews and the Z83 form.

How to apply guides
Apply for this job