Purpose:
To manage and coordinate a group of KWV Sales Representatives by providing leadership, direction and guidance in order to ensure the following:
- Volume & Value growth
- Maximizing Profitability
- Brand awareness
- Operational efficiency
- Delivering Brilliant Execution
Minimum Requirements:
- Grade 12 and relevant tertiary qualification in either Sales, Business Management or Marketing
- 5 Years relevant experience in sales or customer marketing within a FMCG environment
- 5 Years' experience in the liquor Industry, especially in the Off Trade as well as Main market will be advantageous
- Excellent negotiating, analytical, problem-solving, planning, organizing and communication skills
- Strong commercial and financial acumen
- Frequent business travel and possible sleep over within the area
- IT literacy on an advanced level
- Valid driver's license and own vehicle and willing to travel within the region
Skills Required:
- Verbal and written communication skills in English
- Leadership as well as inter-personal skills
- Customer service orientation
- Results driven
- The ability to set the business direction for the region and inspire and lead the team to achieve the objectives
- Ability to coach, mentor and guide sales staff
- People management skills
Job Summary:
- Planning of monthly sales targets as per budget, broken down by area, representative, trade channel and customer
- Provide input i.e. annual business plan
- Weekly, monthly and quarterly reviews with Key Account Managers and agents
- Promotional and representative execution - forward share, merchandising objectives, POS execution
- Forecast depot stock weekly requirements if necessary
- Ensure that the regional promotional activity is included in the weekly regional forecast
- Weekly review of physical stock vs model stock and get involved in resolving shortages/over stocks/obsolete stock
- Communicate stock problems to centralized planning and agents
- Shelf Health (Clean product and shelf, correctly positioned, visible PI label) and adherence to all merchandising requirements
- Category Management feedback - report deviations and success
- Quarterly cycle brief meeting - informative, inter active and value added
- Trade visits and completion of Accompaniment reports
- Coaching of Sales staff
- Performance management of Sales Staff