Regional Sales Manager - Cape Town based

SUMMARY:
Ready to lead? We’re hiring a Regional Sales Manager – Western Cape! Take charge of a high‑performance team, drive regional growth, and thrive in the fast‑moving alternative tobacco industry.

POSITION INFO:
Regional Sales Manager - Western Cape Industry: Alternative Tobacco \/ FMCG Sales & Distribution Location: Cape Town (extensive regional travel required) A fast‑growing FMCG distributor in the alternative tobacco industry is seeking a Regional Sales Manager to lead and drive sales performance across the Western Cape. This is a high‑ownership, field‑focused role for a proven regional leader who thrives in a competitive, fast‑moving environment. Key Responsibilities Own regional sales targets and revenue performance across all trade channels. Build and execute territory plans, identifying growth opportunities in retail, wholesale, forecourt, and independent trade. Manage and grow relationships with major retail key accounts (SPAR, Pick n Pay, Shoprite) and forecourt groups. Lead, coach, and hold accountable a regional field sales team and merchandisers. Drive disciplined in‑trade execution, coverage, and brand visibility. Produce accurate regional forecasts and reports; collaborate with Marketing, Finance, and Operations. What Success Looks Like Consistent regional revenue growth and new account acquisition. Strong key account performance and independent trade expansion. High team engagement and disciplined execution across the territory. Accurate forecasting and debtor discipline. Requirements Minimum 5 years' regional sales management or senior key account experience in FMCG. Proven track record of delivering measurable sales growth. Experience managing major retail key accounts and forecourt groups. Demonstrated ability to lead a dispersed field sales team. Commercially astute and data‑literate, with strong forecasting and reporting skills. Relevant qualification (BCom \/ NDip in Marketing, Sales, or Business Management). Valid driver's licence and reliable vehicle; extensive travel required. Preferred: Experience in nicotine, vaping, or regulated consumer goods; established buyer relationships across Western Cape; exposure to CRM\/ERP systems. 💼 Package Competitive Market Related CTC plus performance incentives. Opportunity to lead a scaling regional team in a high‑growth industry.