Regional Head Of Training – Sales & Customer Experience

What you’ll be driving
Your focus will include:

• Developing and implementing the Group’s regional training strategy
• Creating practical training programmes for Sales, Aftersales and customer-facing teams
• Improving prospecting, lead management, follow-up, objection handling and closing
• Providing on-the-floor sales coaching across dealerships
• Supporting Sales Managers in improving team performance and conversion
• Strengthening customer communication, complaint handling and service standards
• Improving CSI and customer retention
• Managing OEM training requirements, certifications and compliance
• Developing onboarding and induction programmes
• Identifying skills gaps and implementing targeted interventions
• Mentoring managers, emerging leaders and high-potential employees
• Introducing digital learning and AI-supported training tools
• Measuring whether training is actually delivering improved business results

Skills Development & Compliance
This role also carries responsibility for the formal skills-development side of the business, including:

• Acting as Skills Development Facilitator (SDF)
• Coordinating WSP and ATR submissions
• Supporting merSETA grants and submissions
• Contributing to B-BBEE Skills Development requirements
• Maintaining accurate training, attendance and certification records
• So yes — you’ll need to understand the compliance side.
• But just as importantly, you need to know how to take training out of the training room and make it work in a dealership.

What we’re looking for

• Minimum 5 years’ Training / Learning & Development / Performance Coaching experience
• At least 2 years in a senior, management or regional training role
• Motor retail / dealership experience strongly preferred
• Proven ability to improve employee and business performance through training
• Strong sales coaching and customer experience capability
• Excellent facilitation, presentation and communication skills
• Strong coaching, mentoring and leadership ability
• Experience working with senior operational stakeholders
• SDF / WSP / ATR and skills-development experience advantageous
• Facilitator or Assessor qualification advantageous, or willingness to obtain one
• Comfortable using digital learning platforms and embracing AI-enabled learning
• Strong analytical ability — you must be able to measure training effectiveness
• Valid driver’s licence
• Willingness to travel regularly between dealerships