Paid Specialist

Skill Set

• Project management
• Reporting
• Digital marketing

Responsibilities

• Ensure that the Google account is set-up correctly, accurate key word bidding is practiced and that the correct spend is allocated per product to ensure alignment with budget requirement and agreed targets.
• Running Adwords (Google Search & Google GDN/Smart Display) 
• Implement and manage day-to-day programmatic buys across multiple channels, formats, and campaigns
• Ensure targets are achieved and manage, analyse and optimise campaigns to achieve and exceed KPI’s
• Optimise CTRs, landing pages, quality score, and conversion rates
• Ensure that accounts are optimized according to targets – leads generated vs. operational requirements.
• Ensure effective keyword research and implementation.
• Ensure that Ad-copy is implemented, aligned, and tested as per Brand AdWords Strategy.
• Provide adhoc, weekly and monthly reports to all internal parties based on performance per product and per brand
• Provide quarterly analysis on overall AdWords performance
• Ensure that quarterly reviews are conducted with Google and that continues updates are communicated
• Intermediate to Advanced experience using Google Analytics and Google Tag Manager
• Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met.
• Training intervention attendance.
• Application of training, initiatives, and process changes.
• Finding new ways of generating efficiencies and effectiveness across business / department.
• Innovate new technologies and ways of working, monitor market trends to support internal growth and efficiency strategies.
• Showing initiative to improve processes and build efficiencies without being prompted. 
• Advocate company policy and process, support client retention. Actively work to business goals such as margin and client retention
• Must be willing to work within the various digital marketing functions (email, SMS, Affiliate marketing, SEO, etc.). Willing to learn and broaden knowledge across the entire digital marketing scope
• Having a basic understanding of Yahoo and Bing but not limited to. 
• Prior experience in content marketing, content growth and SEO
• Working knowledge of search engine optimization practices
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Excellent verbal and written communication skill
• Ability to work within a team and independently
• Strong organizational, time management, and analytical skills
• Reviewing and analyzing client sites for areas that can be improved and optimized
• Identifying powerful keywords to drive the most valuable traffic
• Writing powerful calls-to-action to convert visitors
• Filling websites and other content with effective keywords
• Research competitors and provide suggestions for improvement
• Regular audits, both large and small.
• Identify the latest trends and technologies affecting our industry. Keep abreast with best practices

Qualifications

• Degree in Marketing, Digital Technologies, or relevant field.
• Min 2 -3 Year Experience in SEO and PPC

Apply Before 07/07/2026