Marketing Manager | R21, Pretoria

Role Purpose

• The Marketing Manager will support the planning, execution and optimisation of marketing initiatives across the R21 Wealth and EB divisions.
• The role focuses on campaign coordination, brand alignment, communication development, CRM campaign management and event marketing support to drive brand awareness, client engagement and lead generation.
• The successful candidate will work closely with internal stakeholders to ensure marketing campaigns are executed efficiently, aligned with company CI standards, and measured for continuous improvement.

Campaign Planning & Execution

• Assist in developing communication strategies and marketing action plans for specific Business Units.
• Coordinate and support the execution of marketing campaigns across multiple platforms.
• Monitor campaign performance during execution and optimise marketing activities where required.
• Ensure campaigns align with brand positioning and overall business strategy.

Marketing Communications & CRM

• Create and develop communication pieces within the CRM system.
• Draft campaign communication including invitations, newsletters, announcements and post-event messaging.
• Provide clear briefs for all design elements required for campaigns.
• Ensure accurate distribution lists and communication targeting.

Design & Brand Support

• Develop marketing assets including:
• Presentations
• Posters
• Campaign collateral
• Digital assets
• Ensure all communication and materials comply with company brand and corporate identity guidelines.

Digital Marketing & Brand Awareness

• Support initiatives to increase brand visibility and drive website traffic.
• Assist with digital marketing initiatives including email marketing and campaign promotions.
• Collaborate with business units to identify cross-selling marketing opportunities.

Campaign Monitoring & Reporting

• Monitor campaign performance and engagement metrics.
• Compile campaign reports highlighting key insights and results.
• Provide recommendations to improve future campaign outcomes.

Event & Webinar Management

• Assist with the coordination and marketing of company events across business units.
• Manage webinar logistics including:
• Setting up invitations
• Managing registration systems
• Hosting and running webinars
• Coordinating technical requirements
• Create and distribute post-webinar communication and follow-up content.

Quality Assurance & Stakeholder Coordination

• Ensure marketing activities across BU’s align with brand standards and campaign objectives.
• Collaborate with internal stakeholders to ensure campaign readiness and quality delivery.
• Support the marketing team in maintaining consistent messaging across all channels.

• Completed degree in Marketing
• 2- 5 years’ working experience in a similar role within the insurance industry        
• Proficient in both spoken and written English and at least one other of the official South African languages
• Proficient in Microsoft Office suite and marketing metrics systems.

Technical Skills

• CRM marketing systems
• Email marketing platforms
• Microsoft Office (PowerPoint, Excel, Word)
• Marketing analytics and reporting
• Basic design capability (Canva / Adobe / PowerPoint design)
• Webinar platforms (Teams / Zoom / similar)

• Strong organisational and coordination skills
• Attention to detail
• Excellent written communication
• Ability to manage multiple campaigns simultaneously
• Stakeholder engagement and collaboration
• Creative thinking and problem solving
• Data-driven marketing mindset

Advantageous

• Experience in professional services, financial services, or corporate marketing environments
• Experience working across multiple business units or product lines
• CRM campaign management experience

Closing date: 07-Oct-2026