Marketing Manager: Programmes

SUMMARY:
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POSITION INFO:
Requirements: Relevant degree in Marketing, Business, Communications, or a related field. Honours degree or postgraduate qualification is advantageous. Minimum of 10 years’ relevant marketing experience, including programme or product marketing, campaign management, lead generation, and performance marketing. Proven experience supporting sales teams, managing marketing agencies and suppliers, and aligning marketing initiatives with commercial objectives. Demonstrated experience in integrated marketing campaigns, paid media management, campaign optimisation, and performance reporting. Strong working knowledge of marketing CRM and automation platforms, digital campaign reporting, SEO, GEO, analytics dashboards, and Microsoft Office applications. Excellent written and verbal business English, with strong leadership, analytical, communication, and stakeholder management skills. Responsibilities: Lead programme marketing activities that generate qualified leads, support channel priorities, and contribute to revenue growth. Develop and execute integrated programme marketing campaigns across relevant channels, including paid media, to achieve lead generation and enrolment objectives. Collaborate with channel sales teams through regular meetings to align marketing activities with sales pipelines, commercial priorities, and enrolment targets. Plan and manage conferences, exhibitions, webinars, information sessions, and other market engagement activities to increase visibility and generate leads. Monitor, analyse, and report on campaign performance, lead quality, enrolment results, and relevant market insights to improve marketing effectiveness. Identify and implement opportunities to use artificial intelligence, automation, and emerging technologies to enhance campaign performance and marketing processes. Oversee the development and delivery of programme marketing materials and collateral, ensuring accuracy, creativity, quality, and brand consistency. Manage allocated programme marketing, paid media, and event budgets to ensure cost-effectiveness and adherence to approved financial parameters. Evaluate campaign performance, lead quality, and return on marketing investment to inform strategic decisions and optimise marketing expenditure. Manage external marketing agencies, creative partners, and suppliers to ensure quality deliverables, cost efficiency, and compliance with agreed timelines and project requirements. Ensure marketing activities support a professional client and participant experience throughout the programme marketing process. Lead, supervise, and develop the Marketing Coordinator through effective delegation, clear expectations, regular feedback, and ongoing guidance. Collaborate with internal stakeholders, including marketing teams, sales teams, senior management, and other business units, to support integrated marketing objectives. Ensure the responsible handling of marketing and lead data in accordance with applicable data protection requirements, while maintaining accuracy, integrity, and appropriate human oversight when using emerging technologies.