Integrated Marketing & Communication Specialist (Contractor Role)

Job Description

• To implement winning Integrated Marketing and Communication (IMC) campaigns for the BU/country segment / sector / product / coverage area in scope, ensuring cohesive and integrated marketing delivery across all advertising, direct marketing and digital marketing channels and activities to deliver a consistent and compelling message to target audiences.
• To contribute to marketing excellence, innovation, partnerships, and collaboration in the BU/country whilst aligning to the Group standards.

Qualifications

• Type of Qualification: First Degree
• Field of Study: Business Commerce, Marketing

Experience Required

Integrated Marketing

Brand & Marketing

• 5+ years' experience engaging and influencing stakeholders at Executive level, developing and delivering high-impact marketing strategies and plans.
• Strong understanding of the financial services landscape, including market trends, customer behaviour, competitor activity, and emerging opportunities.
• Proven experience leveraging marketing technology, including marketing automation platforms, CRM systems, analytics tools, and campaign management solutions to optimise performance and drive results.
• Demonstrated ability to create and execute innovative, customer-centric campaigns that resonate with target audiences and strengthen brand engagement.
• Hands-on experience across digital marketing channels, including social media, email marketing, content marketing, SEO, and SEM.
• Data-driven mindset with the ability to use insights, metrics, and analytics to measure success, optimise campaigns, and inform decision-making.
• Exceptional project management skills, with experience managing multiple priorities, meeting deadlines, and delivering results in a dynamic environment.
• Proven ability to collaborate effectively with cross-functional teams, ensuring marketing initiatives are aligned to broader business objectives and commercial outcomes.

Behavioural Competencies:

• Conveying Self-Confidence
• Developing Expertise
• Embracing Change
• Generating Ideas
• Interacting with People
• Interpreting Data

Technical Competencies:

• Agency Strategy & Content Management
• Analysing and Interpreting Information
• Brand and Product Activations
• Campaign Planning & Execution
• Conducting Research
• Developing an Effective Media Mix
• Digital Media and Advertising
• Earned Media & PR
• Integrated Marketing
• Leveraging Sponsorships
• Managerial Budgeting
• Omnichannel Coordination