Head of Marketing

This senior leadership role will be responsible for strengthening brand positioning, driving customer and revenue growth, and delivering innovative marketing strategies that support our continued expansion across South Africa and international markets.

The successful candidate will combine strong brand leadership with commercial acumen, consumer insights and a proven ability to translate marketing strategies into measurable business results.

Key Responsibilities

Brand Strategy & Commercial Growth

• Develop and execute the Pedros brand marketing strategy, aligned with business growth objectives.

• Strengthen brand positioning, differentiation and customer engagement across all markets.

• Identify opportunities to drive customer acquisition, purchase frequency, brand loyalty and revenue growth.

• Translate consumer insights and market trends into commercially effective marketing initiatives.

• Develop annual marketing plans, strategic campaigns and growth roadmaps.

Integrated Marketing & Campaign Management

• Lead national, regional and local store marketing campaigns across traditional and digital channels.

• Oversee brand activations, promotional campaigns, restaurant openings and product launches.

• Partner with Digital Marketing and Creative teams to deliver impactful, integrated campaigns.

• Ensure consistent brand positioning and customer experiences across all marketing touchpoints.

• Drive marketing initiatives that support restaurant traffic, sales growth and customer retention.

Consumer Insights & Innovation

• Analyse consumer behaviour, competitor activity and market trends to identify growth opportunities.

• Collaborate with New Product Development, Operations and Supply Chain on product innovation and promotional strategies.

• Identify opportunities to enhance customer experience, brand relevance and competitive positioning.

• Use customer feedback and market intelligence to inform strategic marketing decisions.

Commercial Performance & Financial Management

• Manage marketing budgets, investment planning and resource allocation.

• Measure campaign effectiveness, marketing ROI and contribution to commercial performance.

• Develop business cases for marketing investments, partnerships and strategic initiatives.

• Monitor marketing performance and provide actionable insights to executive leadership.

Leadership & Stakeholder Management

• Lead, coach and develop a high-performing marketing team.

• Partner with Operations, Finance, Digital, Technology and other business functions to deliver integrated marketing initiatives.

• Manage relationships with external agencies, media partners and service providers.

• Drive accountability, collaboration and consistent execution across the business.

• Relevant degree or diploma in Marketing, Business or a related discipline, or equivalent demonstrated professional experience.

• 8–10+ years of progressive marketing experience, including substantial senior brand leadership and people management experience.

• Proven experience developing and executing successful brand and commercial marketing strategies.

• Experience within QSR, food service, multi-site retail or FMCG environments, with QSR or multi-site trading exposure strongly preferred.

• Demonstrated ability to deliver measurable commercial results through integrated marketing campaigns.

• Strong understanding of brand management, consumer insights, customer acquisition, loyalty and digital marketing.

• Experience managing significant marketing budgets, external agencies and cross-functional teams.

• Strong commercial acumen, analytical capability and strategic decision-making skills.

• Experience supporting multi-site operations, restaurant openings or regional marketing initiatives will be advantageous.

• International marketing exposure will be advantageous.

Key Competencies

• Strategic thinking and strong commercial judgement.

• Excellent leadership and people development skills.

• Strong brand-building and consumer insight capabilities.

• Results-driven with a focus on measurable business outcomes.

• Excellent stakeholder engagement and influencing skills.

• Creative, innovative and adaptable.

• Ability to operate effectively in a fast-paced, high-growth environment.

Why Join Pedros?

This is an exciting opportunity to shape the future of one of South Africa's fastest-growing restaurant brands. You will play a pivotal role in strengthening our market presence, driving customer growth and delivering innovative marketing strategies that support our continued expansion.

Ready to take our brand to the next level? Apply now and join the flame at Pedros!