Group Marketing & Communications Manager - Healthcare, Pretoria

SUMMARY:
A leading medical facility for over 30 years specialising in Ophthalmology requires the above to develop marketing strategies in line with business strategic plans and to develop materials and liaise with internal and external customers to support the business and communicate with the media. This role would appeal to experienced Medical Representatives, keen on a marketing role away from Pharmaceutical Industry politics.

POSITION INFO:
Minimum requirements for the role: A qualification in Marketing or Public Relations is preferred for this role. At least 5 years' experience working in a similar position is preferred. Previous experience in graphic design, desktop publishing and website/social media support is beneficial. Experience in a related industry will be an advantage. Computer proficiency in Microsoft Word, Outlook, PowerPoint, and Excel. The successful candidate will be responsible for: Developing marketing strategies in line with business strategic plans, developing materials, and liaising with internal and external customers to support the business and communicate with the media. Understanding business strategy and developing supporting marketing strategies. Developing a marketing strategy with a proposed budget for various businesses to present to the CEO/Board. Preparing recommended budget and timelines for strategies and individual interventions. Preparing monthly reports to show progress on strategy implementation. Analysing and managing referral networks and reporting monthly. Managing brands in various hospitals to ensure corporate identity is maintained. Drafting and maintaining Group media policy and procedures. Writing and distributing press releases on request by the CEO. Facilitating interviews and visits by the media. Liaising with the media on public initiatives initiated by the Company. Setting up and maintaining the Company Website, Facebook page and recommending other appropriate media. Responding to patient complaints and compliments on these platforms where appropriate. Organising community health awareness initiatives. Continuously scanning the media and appropriate publications and sharing relevant articles and information with Doctors to ensure that they are informed of any developments in the industry. Developing, editing and distributing a monthly newsletter for staff and customers. Designing appropriate presentation of electronic and hard copy board packs and/or annual financial statements. Liaising with Universities, SANC, HPCSA to ensure sound relationships and sharing of information. Liaising with Optometrists, General Practitioners and Specialists to ensure optimum exposure. Effectively marketing hospitals, facilities and specialists. Keeping referring doctors informed of new technology, services, new developments and specialists at the hospitals through various planned interventions. Heading up the Events Committee and ensuring that all functions are well planned, budgeted and executed. Salary package, including benefits, is highly negotiable depending on experience gained. To apply please e-mail your CV to GEOFF LIPMAN: