E-Commerce Key Account Manager

SUMMARY:

E-Commerce Key Account Manager

Job Overview

We are seeking an experienced and commercially driven E-Commerce Key Account Manager to manage, develop and grow key e-commerce accounts across major online re...

POSITION INFO:
E-Commerce Key Account Manager Job Overview We are seeking an experienced and commercially driven E-Commerce Key Account Manager to manage, develop and grow key e-commerce accounts across major online retail platforms. The successful candidate will be responsible for building strong relationships with key e-commerce partners, driving online sales growth, optimising product listings and digital performance, managing promotional activations, analysing account performance and identifying new business opportunities. The ideal candidate will have a strong understanding of e-commerce marketplaces, online retail, SEO, SEM and digital performance metrics , with the ability to optimise product listings to improve visibility, Click-Through Rates (CTR), Conversion Rates and Keyword Rankings. The role will work closely with Marketing, Sales, Supply Chain and IT to develop and execute successful e-commerce strategies. Key Responsibilities 1. Key Account Management Develop and maintain strong, long-term relationships with key e-commerce partners, including Takealot, Makro, Leroy Merlin, Builders Warehouse, Loot, OneDayOnly and Game , amongst others. Act as the primary point of contact between key e-commerce clients and internal teams. Understand client requirements, objectives and challenges and develop appropriate account plans. Address and resolve client queries and complaints efficiently. Develop initiatives to improve customer satisfaction and client retention. Manage client projects from inception through to successful completion. Ensure agreed deliverables, account objectives and deadlines are achieved. Compile and present account performance reports, forecasts and recommendations. 2. Commercial & Account Strategy Develop annual account plans, KPIs and sales targets for each e-commerce partner. Lead and negotiate annual trading and commercial agreements. Negotiate contracts, pricing and commercial terms with key clients. Develop and implement Go-to-Market strategies in collaboration with Marketing, Supply Chain, IT and Sales. Analyse e-commerce partner sales and performance reports to identify trends, strengths, weaknesses and opportunities. Monitor account performance against agreed targets and implement corrective actions where required. Identify opportunities to increase revenue, online sales and market share across existing accounts. Develop and maintain strong commercial relationships with key decision-makers. 3. E-Commerce & Digital Performance Manage and maintain accurate, engaging and optimised product listings across multiple e-commerce platforms. Optimise product listings for SEO and SEM to improve product visibility, search performance and online sales. Conduct keyword research and optimisation to improve organic and paid search rankings. Monitor and improve key e-commerce metrics, including CTR, Conversion Rates, Keyword Rankings, traffic and online sales . Analyse listing performance and implement improvements to product titles, descriptions, keywords, imagery and content. Manage product feed generation and ensure product information is accurate, complete and optimised. Coordinate digital marketing activations and promotional campaigns across key e-commerce platforms. Work closely with Marketing to develop and implement SEO, SEM and digital marketing strategies. Guide Marketing on relevant e-commerce trends, campaigns and website optimisation opportunities. Monitor campaign and promotional performance and recommend improvements based on data. Monitor competitor activity, pricing, promotions, keyword strategies and online market trends. Identify emerging e-commerce trends and develop appropriate action plans. 4. New Business Development Identify and pursue new e-commerce partners and commercial opportunities. Research potential online retail channels and develop new business opportunities. Contact prospective clients and establish new commercial relationships. Arrange and conduct client meetings and presentations. Prepare and present product and commercial proposals. Develop new accounts and expand the company's presence across relevant online retail channels. Identify opportunities to increase revenue and market share through new and existing partnerships. Experience & Qualifications Relevant tertiary qualification in Business, Marketing, Sales, Digital Marketing, E-Commerce or a related field would be advantageous. Proven experience in E-Commerce Key Account Management, E-Commerce Sales, Online Retail, Marketplace Management or a similar commercial role. Experience managing major online retailers or marketplaces such as Takealot, Makro, Leroy Merlin, Builders Warehouse, Loot, OneDayOnly or Game would be highly advantageous. Demonstrated experience with SEO and SEM optimisation within an e-commerce environment. Practical experience optimising product listings to improve CTR, Conversion Rates, Keyword Rankings and sales performance. Experience with keyword research, product content optimisation and digital marketing campaigns. Strong experience analysing e-commerce sales and performance data and translating insights into actionable strategies. Demonstrated experience negotiating commercial agreements and managing key client relationships. Experience managing online promotional campaigns and digital activations. Previous new business development experience with a proven ability to identify and develop new commercial opportunities would be advantageous.