Director of Market Development

Team Overview

• TransUnion is on a mission to enable scaled growth across international markets through strategic insights and market activation. As Director of Market Development, you will be a catalyst for transformation—shaping commercial strategies, accelerating go-to-market initiatives, and driving solution commercialization. This is a high-impact leadership role for a visionary strategist who thrives on turning insights into action and influencing outcomes across TU Africa.
• Beyond the traditional business of furnishing credit reports for consumer and commercial lending, TransUnion provides clients with leading data, analytics and risk management solutions that help make efficient, informed and accurate decisions.
• We offer a broad array of solutions customized to each aspect of our clients’ business: credit risk management, background investigations, marketing segmentation, fraud and ID management.
• We pride ourselves on our ability to bring innovative ideas and solutions to market, leveraging our extensive experience in credit data and analytics. Our team represents a dynamic blend of industry experience, risk management solutions and analytics expertise.
• TransUnion is on a mission to enable scaled growth across international markets through strategic insights and market activation. As Director of Market Development, you will be a catalyst for transformation—shaping commercial strategies, accelerating go-to-market initiatives, and driving solution commercialization.
• This is a high-impact leadership role for a visionary strategist who thrives on turning insights into action and influencing outcomes across TU Africa.
• This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview And Core Responsibilities

• Bachelor’s degree in Business, Marketing, Economics, or related field; MBA preferred.
• Proven Expertise: 10+ years in market development, strategy, or GTM roles within B2B or data-driven industries.
• Strategic Vision: Ability to translate insights into actionable growth strategies.
• Global Perspective: Experience navigating complex, matrixed organizations across multiple geographies.
• Influence & Collaboration: Exceptional stakeholder management and cross-functional leadership.
• Analytical Strength: Skilled in market sizing, intelligence, and commercialization.

Required Knowledge And Experiences

• Define and execute market development strategies that unlock scalable growth.
• Deliver market sizing, intelligence, and support localization of adjacency strategies to identify new opportunities.
• Champion practice industrialization for scalable growth
• Support upskilling Sellers by providing Industry expertise training content. 
• Lead and expand the ‘Thematic Selling’ strategy in the market, and playbook development to deepen industry relevance.
• Provide actionable insights on industry and key client growth to inform GTM plans.
• Drive strategic initiatives and support roll out of TU INTL’s client engagement model to enhancements for operational excellence.
• Shape industry perspectives through market intelligence and cross-functional collaboration.
• Influence product lifecycle decisions by contributing to the process throughout each stage of the development lifecycle.
• Identify and guide new use cases that drive adoption and revenue growth.
• Amplify thought leadership and support strengthen TransUnion’s brand presence in local markets in partnership with Marketing, Product Marketing, R&C.
• Activate strategic client events and ecosystem partnerships to position TransUnion as a trusted advisor.
• Build initiatives that reinforce reputation and deepen client engagement.
• Performs other duties as assigned

Success Indicators

• Market share growth in targeted geographies.
• Successful execution of GTM initiatives and thematic selling programs.
• Increased adoption of new solutions and use cases.
• Enhanced client engagement and brand presence in international markets.

End Date: December 1, 2026