Biddable Specialist

SUMMARY:
Biddable Specialist

POSITION INFO:
About the Role Our client is seeking a results-driven Mid-Senior Biddable Media Specialist to join their high-performing team. This role is ideal for a performance marketer who combines deep platform expertise with commercial acumen to drive product demand, revenue, and measurable growth across multiple digital channels. Key Responsibilities Develop and execute paid-media strategies aligned with client objectives, trading calendars, and commercial targets. Plan, launch, and optimise campaigns across paid search, social, display, video, shopping, and remarketing. Manage retail and e-commerce campaigns, focusing on promotions, product-led activity, and seasonal sales periods. Oversee budget management, bidding strategies, audience targeting, and channel allocation. Establish testing frameworks for creative assets, audiences, offers, landing pages, and bidding models. Analyse performance data to derive actionable insights that improve ROAS and revenue KPIs. Monitor the customer journey to identify growth opportunities and improve campaign pacing. Prepare comprehensive reports and communicate performance insights to clients and internal stakeholders. Conduct account audits to ensure campaign governance and continuous improvement. Collaborate cross-functionally with creative, content, strategy, and analytics teams. Requirements 3-5 years of paid-media or performance-marketing experience, preferably within an agency environment. Proven experience managing retail or e-commerce campaigns is essential. Strong technical knowledge of Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and YouTube. Practical experience with Google Shopping, Performance Max, Merchant Center, and product feeds. Proficient working knowledge of GA4, Google Tag Manager, conversion tracking, and attribution models. Demonstrated ability to manage multiple accounts, budgets, and deadlines simultaneously. Strong analytical, organisational, and communication skills. Ability to work independently, solve problems, and make commercially informed decisions. What's on Offer Competitive market-related salary. Modern hybrid working model based in Pretoria. The opportunity to work on diverse retail and e-commerce accounts within a specialist performance team. A professional environment focused on continuous improvement and platform best practices.