CREATIVE AGENCY & DIGITAL COPYWRITER

SUMMARY:
CREATIVE AGENCY & DIGITAL COPYWRITER

POSITION INFO:
About the Role Our client, a dynamic creative agency, is seeking a talented Copywriter to conceptualise, write, and refine original, persuasive copy for integrated campaigns. The successful candidate will combine big-picture creative thinking with channel-specific execution, ensuring all content is grounded in brand strategy and audience objectives across both traditional and digital platforms. Key Responsibilities Interpret creative briefs and audience insights to develop original campaign platforms, headlines, taglines, and brand narratives. Write copy for a diverse range of formats including paid social, search, websites, email, video scripts, OOH, and print. Collaborate across design, strategy, accounts, and media teams from initial concept through to final execution. Develop compelling conversion-led copy for landing pages and marketing campaigns, adapting tone to different stages of the customer journey. Apply SEO fundamentals and work alongside specialists to align content with search intent and structure. Utilise performance insights and A/B testing data to refine and improve copy effectiveness. Maintain brand voice consistency across multiple industries and client accounts. Ensure high standards of quality through rigorous proofreading, fact-checking, and adherence to agency SOPs. Manage priorities across concurrent briefs, meeting deadlines and tracking progress through internal workflow systems. Requirements Demonstrable copywriting experience within a creative, advertising, or digital marketing agency. A strong portfolio showcasing original conceptual thinking, headlines, and finished campaign executions. Excellent written English skills, including advanced grammar, editing, and proofreading abilities. Practical understanding of integrated advertising (OOH, social, search, and websites). Strong research skills and the ability to think strategically about brand objectives. Proficiency in managing deadlines and collaborating with diverse stakeholders. An understanding of SEO, customer journeys, and conversion principles. Experience in fashion, retail, lifestyle, or consumer-facing brands is considered advantageous. Experience in radio/video scripts or long-form content is an advantage. What's on Offer A market-related salary commensurate with experience. Opportunity to work in a hybrid environment based in Pretoria. Exposure to a wide variety of industries and creative challenges. Access to ongoing training and development in digital media, SEO, and emerging AI-assisted working methods. Potential eligibility for incentive arrangements as per agency policy.