Brand Strategy Lead

Dis-Chem Pharmacies has an opportunity available for Brand strategy Lead for their Head Office.The Brand Strategy and Governance Lead at Dis-Chem defines the brand strategy, architecture, and governance standards to ensure consistent brand execution across all marketing touchpoints.The role develops brand guidelines and toolkits, leads integrated brand campaigns, and oversees brand compliance to strengthen brand equity and customer trust.

Minimum Requirements…
Essential:

• Bachelor’s degree in Marketing, Brand Management, Communications, or related Honours degree or postgraduate qualification advantageous
• 5+ years’ experience in brand strategy, brand management, or integrated marketing roles within retail, healthcare, FMCG, or consumer-facing sectors.
• 2–3 years’ experience coordinating cross-functional marketing initiatives or multidisciplinary project teams.
• Proven track record of improving brand consistency and delivering measurable campaign impact.

Responsibilities

Strategy and planning

• Define brand positioning, strategy, and architecture across Dis-Chem brands and visual identity standards
• Translate customer and market insights into brand priorities and messaging frameworks
• Guide brand direction for annual planning and major campaigns

Brand strategy and governance

• Develop and maintain brand guidelines, tone of voice, and visual identity standards
• Own brand governance processes, including approvals, reviews, and brand audits
• Ensure consistent application of brand standards across teams and partners

Cross-channel campaign development and execution

• Define brand campaign platforms, messaging frameworks, and creative direction, with rollout executed by Integrated Marketing and Creative Studio teams
• Ensure creative and messaging consistently reflect brand positioning and customer value proposition
• Monitor execution quality and drive corrective actions to improve consistency
• Accountable for brand integrity, messaging consistency, and strategic direction

Internal and external communication

• Provide brand guidance to teams and agencies to ensure consistent, on-brand messaging
• Support core brand narratives and messaging for key business initiatives
• Enable brand adoption through toolkits, templates, and training 

Competencies
Essential: 

Keycompetencies

• Strong expertise in brand strategy, brand architecture, and governance within retail/General Merchandise
• Experience delivering integrated brand campaigns across multiple channels
• Strong understanding of customer insights and shopper behaviour
• Ability to influence cross-functional stakeholders and agency partners
• Strong communication skills balancing creative direction with governance discipline

Key Performance Indicators

• Strategic & planning outcomes: Annual marketing plan, budget, and marketing calendar alignment to strategic marketing priorities
• Brand governance & consistency: Compliance to brand guidelines and architecture as measured by brand audits
• Capability & process improvement: Training of marketing team on brand architecture and guidelines and processes

Special Conditions of Employment

South African citizen

MIE, clear criminal and credit

Driver’s license and/or own reliable transport 

 

Remuneration and benefits:

Market related salary

Medical aid

Provident fund

Staff account 

 

ONLY SUCCESSFUL APPLICANTS WILL BE CONTACTED. IF YOU HAVEN`T BEEN CONTACTED WITHIN TWO WEEKS AFTER THE CLOSING DATE CONSIDER YOUR APPLICATION AS UNSUCCESSFUL. 

 

Dis-Chem Pharmacies is an equal opportunity employer. Dis-Chem’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process aligned to Dis-Chem’s Employment Equity & Transformation Strategy. Dis-Chem actively supports the recruitment of People with Disabilities