SOCIAL MEDIA & CONTENT SPECIALIST - Somerset West

SUMMARY:
SOCIAL MEDIA & CONTENT SPECIALIST

POSITION INFO:
SOCIAL MEDIA & CONTENT SPECIALIST Location: Somerset West, Western Cape Working Model: Hybrid Employment Type: Permanent ROLE PURPOSE We are looking for a Social Media & Content Specialist to build consistent market visibility, strengthen brand credibility and create meaningful customer communication for a growing technology business. This is not a \"post when you feel inspired\" role. It is a structured, high-output execution role focused on: Building brand trust Strengthening customer communication Creating consistent market visibility Turning real business outcomes into credible content Maintaining a professional and consistent online presence We are looking for someone who understands that strong brands are built through consistency, proof, clarity and disciplined communication . If you enjoy creating meaningful content, working within structured systems and turning real business value into visible credibility, this could be a strong fit. WHY THIS ROLE MATTERS Trust is one of the most valuable assets a business can build. This role exists to strengthen that trust every day through consistent social media output, proof-driven content, a credible online presence and clear customer communication. You will help shape: How the market sees the business How customers experience the brand How the company''s credibility grows over time How real customer outcomes are translated into compelling content CORE OUTCOME Build and maintain a consistent content and communication engine that strengthens visibility, credibility and trust through structured daily output. WHAT YOU''LL OWN You will take ownership of: Daily social media content across Facebook and LinkedIn using a structured posting model Customer communication through Zoho Marketing, including newsletters and campaigns The Wix website as a central trust hub, including proof, blogs and Customer Journeys Brand consistency across templates, profiles and customer-facing assets Creating content from real business wins, customer outcomes and internal success stories Maintaining a structured pipeline of content and proof assets HOW YOU''LL BE MEASURED This role has clear output and quality expectations. Key performance measures include: 95%+ publishing consistency 6 structured posts per day Minimum 1 Customer Journey per week 10+ proof assets created per week Monthly newsletter delivered on time Near-zero errors across formatting, links, spelling and brand consistency Consistent execution across all assigned channels This role is about structured output and credibility building - not vanity marketing. WHO WILL THRIVE IN THIS ROLE This role will suit someone who is: Highly organised and naturally consistent Strong at writing in a clear, human and proof-driven way Visually disciplined with a good eye for layout and presentation Detail-focused and proud of producing polished work Comfortable working within systems and processes Able to manage multiple content streams simultaneously Driven by execution, not just ideas Comfortable taking ownership of deadlines and deliverables Interested in continuously improving content and communication systems YOUR FIRST 90 DAYS Definition of Done By Day 90, you will have: Established a consistent daily posting rhythm across all relevant channels Built a structured content calendar and production process Produced high-quality content aligned with the company''s brand and messaging Maintained the website as a credible and current trust hub Delivered newsletters and campaigns consistently through Zoho Marketing Established a reliable process for capturing customer and business proof Converted real business wins into usable content assets Built a backlog of quality content and proof ready for publication Demonstrated reliable, structured execution with a high level of attention to detail TARGETS & SCOREBOARD Key performance targets include: 95%+ publishing consistency 6 structured posts per day Minimum 1 Customer Journey per week 10+ proof assets created per week Monthly newsletter delivered on time Near-zero errors across published content Consistent daily execution across all assigned channels KEY RESPONSIBILITIES 1. Daily Social Media Output & Community Growth You will be responsible for maintaining a consistent and engaging social media presence. This includes: Publishing 6 structured posts per day across defined content categories Maintaining a weekly content plan and content calendar Creating copy and visual assets for social media Ensuring content aligns with approved messaging and brand standards Coordinating approvals where required Monitoring comments and inbound messages Routing relevant enquiries to the appropriate internal team members Supporting audience growth through consistent, relevant and valuable content Monitoring content performance and identifying opportunities for improvement 2. Customer Communication - Zoho Marketing You will support consistent and professional communication with customers, prospects and partners. This includes: Preparing and sending monthly newsletters on schedule Creating content focused on: Customer value Business improvement Proof Insights Company developments Correctly segmenting audiences, including: Clients Prospects Partners Managing email campaigns through Zoho Marketing Running one additional monthly campaign, such as: Referral campaigns Advocacy campaigns Reactivation campaigns Ensuring campaigns are professionally formatted, tested and delivered accurately 3. Wix Website & Trust Hub Maintenance You will help maintain the company''s website as a credible and up-to-date source of information. This includes: Maintaining pages covering services, proof, blogs and Customer Journeys Publishing at least 1 Customer Journey per week Uploading and formatting website content Maintaining blog content Checking links and page functionality Ensuring mobile responsiveness Maintaining basic on-page SEO hygiene Keeping website information current and accurate Identifying outdated or unclear content and recommending improvements Ensuring the website consistently reflects the company''s brand and positioning 4. Brand Consistency & Asset Management You will help ensure a consistent visual and written identity across all customer-facing content. This includes: Maintaining approved content templates Applying consistent visual standards across social media and marketing assets Creating and updating Canva or similar design templates Reviewing and standardising email signatures Supporting internal brand initiatives Supporting customer-facing marketing assets Applying approved tone, messaging and positioning consistently Ensuring published content meets the required quality standard 5. Proof Capture & Credibility Building A major part of this role is turning real business outcomes into visible proof. This includes: Interviewing internal team members to capture business wins Identifying customer success stories and positive outcomes Turning business wins into: Testimonials Social media posts Proof assets Case-study style content Customer Journey pieces Maintaining a backlog of at least 30 usable proof assets Ensuring proof is consistently captured, documented and converted into content Working with relevant internal stakeholders to verify facts and obtain approval where required NON-NEGOTIABLES The successful candidate should have: Strong Wix proficiency , including: Page management Blog publishing Mobile checks Basic SEO Zoho Marketing experience , including: Campaigns Newsletters Audience segmentation Graphic design ability , preferably using Canva or a similar platform Strong understanding of layouts, templates and visual consistency Strong writing ability The ability to write in a clear, structured, human and proof-driven style Excellent attention to detail Strong spelling and grammar Consistent execution and ownership The ability to work within systems and maintain structure The ability to manage deadlines and recurring deliverables independently WORKING ENVIRONMENT This position is based in Somerset West, Western Cape , and operates on a hybrid working model . You will work closely with internal stakeholders across Sales, Marketing and the wider business, while taking ownership of your own content production and delivery schedule. The role requires someone who is comfortable working independently, managing deadlines and maintaining consistent output without constant supervision. WHAT YOU CAN EXPECT Creative Ownership Create work that gets seen, trusted and remembered. This role is for someone who wants to do more than simply post content. Your work will directly influence how the market sees the business and how trust is built over time. You will: Own daily content output across key channels Turn real business proof into visible brand credibility Contribute to website, email and customer communication Work across social media, web and email marketing Play a direct role in how the business presents itself to the market Performance Recognition Not just activity. Visible results. Strong execution is noticed and valued. The business values people who bring discipline, quality and momentum to the brand every day. You will be recognised for: Consistent, high-quality output Attention to detail Strong follow-through Reliability Ownership Continuous improvement Career Growth This role is designed to provide an opportunity to develop beyond basic content production. For someone who demonstrates strong performance, there is scope to grow skills, responsibility and influence across the wider marketing function. You will gain exposure to: Content strategy and production Brand development Customer communication Social media marketing Website management Email marketing Proof and case-study development Campaign execution Business messaging You will work on real campaigns, customer stories and business communications within a performance-focused environment.