Senior Sales Executive

SUMMARY:
The Senior Sales Executive will spearhead new business acquisition across the United Kingdom from the Cape Town office. This is an active, revenue-generating closing role rather than an account management or pure lead generation position.

POSITION INFO:
Senior Sales Executive Drive new business acquisition across UK primary care, managing the full sales cycle from initial engagement and tailored online demonstrations through to commercial negotiation and contract close. Cape Town, South Africa | Office-based | Monday to Friday, 9:00 AM-5:00 PM UK time | R35,000-R45,000 basic per month + performance-based commission ABOUT OUR CLIENT Our client is an established UK healthcare technology company behind a proven clinical workflow automation platform deployed across hundreds of NHS GP practices and supporting millions of patients nationwide. The software addresses operational challenges in primary care by reducing administrative overhead, releasing clinical capacity and driving operational efficiency. Its portfolio includes advanced pathology management, normal pathology automation and clinical correspondence automation, including the processing, triage, routing and filing of clinical letters via Docman. The platform provides interoperability with NHS clinical systems including EMIS Web and SystmOne. THE ROLE: SENIOR SALES EXECUTIVE The Senior Sales Executive will spearhead new business acquisition across the United Kingdom from the Cape Town office. This is an active, revenue-generating closing role rather than an account management or pure lead generation position. Operating during UK business hours, the role manages the full sales cycle from initial engagement and tailored online product demonstrations through to commercial negotiation and closing contracts with NHS GP practices, Primary Care Networks (PCNs) and GP Federations. All client meetings, presentations, demonstrations and negotiations are conducted virtually/online. Dedicated internal technical and clinical teams provide support for specialist customer enquiries. KEY RESPONSIBILITIES Prospect, identify and develop high-value new business opportunities across UK primary care organisations. Engage and build authoritative relationships with GP Partners, Practice Managers and executive decision-makers. Drive pipelines through proactive direct outreach, marketing leads, database campaigns and partner referrals. Conduct tailored online product demonstrations based on practice needs. Articulate the operational, clinical and financial ROI of the clinical workflow automation suite. Navigate objections, manage commercial negotiations and close new business contracts. Maintain meticulous pipeline hygiene, CRM records and accurate forward sales forecasts. Consistently achieve and exceed assigned individual sales and revenue targets. Liaise with UK-based technical and clinical specialists when complex domain support is required. ABOUT YOU Demonstrated track record of success in senior B2B software sales, with SaaS, clinical workflow automation or healthtech experience preferred. Proven track record as a true B2B software sales closer, with direct responsibility for generating revenue rather than working solely in account management or appointment setting. End-to-end sales cycle experience with proven ability to close new business deals independently. Proven history of meeting or surpassing individual quota and revenue targets. Superior online presentation, software demonstration and client-facing communication skills. Exceptional commercial negotiation and objection-handling abilities. Native or professional-level written and spoken English fluency, with strong executive-level communication skills. Robust CRM and sales pipeline administration discipline. Background selling software or services to UK businesses or NHS GP practices is highly desirable. Working familiarity with EMIS Web, SystmOne, Docman and NHS primary care procurement is highly desirable. Must be fully office-based in Cape Town, South Africa, with daily on-site attendance required. Must work Monday to Friday, 9:00 AM-5:00 PM UK time, adjusting South African working hours in line with UK daylight saving time.