Senior Marketing Associate

SUMMARY:
The Senior Marketing Associate will take ownership of how London''s startups and scaleups discover and engage with the business, driving qualified enquiries through organic search, AI search, paid advertising, office listings, content, and outbound marketing.

POSITION INFO:
Senior Marketing Associate Take ownership of B2B lead generation, SEO, paid search, content, and marketing performance for a London-based workspace business serving startups and scaleups. Remote (South Africa) | Fully Remote | Monday - Friday, 09:00 - 17:30 UK Time (30-Minute Lunch Break) | R55,000 per month ABOUT OUR CLIENT Our client is a London-based workspace business helping startups and scaleups find suitable office space. The company sources serviced, managed, and leased offices, negotiates agreements, and supports clients in making informed workspace decisions. It also operates a flexible workspace offering providing pay-as-you-go desks and meeting rooms. The business works with companies including Butternut Box, InPost, Trumpet, Jumpstart, and FYXER. Its services are free to clients, with revenue generated through operators and landlords. Operating as a small, fast-moving team across London and South Africa, the business uses AI extensively throughout its operations and is building its position in London''s workspace market. THE ROLE: SENIOR MARKETING ASSOCIATE The Senior Marketing Associate will take ownership of how London''s startups and scaleups discover and engage with the business, driving qualified enquiries through organic search, AI search, paid advertising, office listings, content, and outbound marketing. This is a hands-on position with direct accountability for lead generation and marketing performance. You will manage channels, evaluate results, identify opportunities, and make commercial decisions based on measurable outcomes. Working closely with the founders, developer, business development lead, external agencies, and partners, you will oversee marketing execution, manage the marketing budget, and report weekly on lead sources, conversion performance, and opportunities for improvement. The role has no direct team management responsibilities and requires someone who can independently execute marketing activities while determining what to automate, outsource, or delegate. KEY RESPONSIBILITIES Search Engine Optimisation (SEO) & AI Search Own and prioritise the SEO strategy, determining which improvements and initiatives to implement in collaboration with the developer. Maintain and improve organic rankings for office listings and location-specific pages. Identify search opportunities and content gaps not currently addressed by competitors. Improve visibility across AI-powered search platforms, including ChatGPT, Claude, and Google''s AI search. Conduct keyword research and create, update, and optimise articles and website content. Identify topical stories and develop relevant content around emerging opportunities. Transform office pricing data into valuable, quotable content that attracts attention and references. Paid Search & Performance Marketing Manage Google Ads and Microsoft Ads campaigns, including keyword selection, bidding, budgets, and landing page performance. Evaluate and test additional advertising channels based on measurable commercial potential. Discontinue underperforming channels and allocate resources towards effective campaigns. Ensure enquiries can be tracked from initial interaction through to completed deals. Conversion Rate Optimisation (CRO) Improve website enquiry forms and landing pages to increase lead conversion. Conduct structured tests to evaluate and optimise website changes. Strengthen website credibility through client testimonials, reviews, company references, and information about the people providing advice. Content Marketing & Brand Development Write and schedule LinkedIn content for the founders and company page. Manage the client newsletter. Develop client case studies and distribute them to relevant audiences. Interview workspace venues and operators to create engaging and informative content. Manage the company''s venue awards programme. Coordinate entries into relevant industry awards. Manage online reviews and the company''s presence across directories and listing platforms. Public Relations & Link Building Respond to journalist enquiries to secure media coverage and backlinks. Develop and pitch stories using company data and market insights. Identify and appoint suitable PR agency partners. Manage PR agency performance and ensure effective delivery. Outbound Marketing & Business Development Support Build targeted prospecting and call lists. Identify new methods of recognising companies preparing to relocate offices. Manage LinkedIn outreach campaigns through HeyReach on behalf of the founders and business development lead. Brief external agencies and outbound partners on campaign requirements. Monitor external partner performance against agreed targets. Marketing Analytics, Reporting & Budget Management Take direct ownership of qualified lead generation targets. Produce weekly reports detailing lead volumes by channel, conversion outcomes, and planned improvements. Monitor qualified enquiries generated each month across marketing channels. Track organic traffic growth and search rankings quarter on quarter. Monitor cost per qualified enquiry from paid advertising and subsequent conversion performance. Measure completed deals generated through marketing-sourced leads. Manage the marketing budget and associated tools. Maintain accurate lead source information and CRM records within HubSpot. Provide weekly performance updates that support business decisions. Marketing Experimentation, Automation & Process Development Identify, prioritise, and implement new marketing experiments. Evaluate results and determine which initiatives should be discontinued or scaled. Use AI tools to automate repetitive activities and improve marketing execution. Develop repeatable processes from successful marketing initiatives. Determine which activities to execute independently, automate, outsource, or delegate. ABOUT YOU Minimum 7 years of B2B marketing experience, including direct accountability for lead generation or sales pipeline targets. Proven hands-on experience managing SEO strategies and Google Ads campaigns independently. Experience working with UK companies and an understanding of how UK buyers research, evaluate, and make purchasing decisions. Strong commercial understanding of marketing''s contribution to sales pipeline generation and revenue. Demonstrated ability to evaluate marketing channels based on qualified leads, conversions, and commercial outcomes. Excellent content writing and copywriting skills, with the ability to communicate clearly in plain English and maintain a consistent brand voice. Ability to review and improve AI-generated content rather than relying on unedited outputs. Experience using AI tools such as Claude, ChatGPT, or similar platforms in daily workflows. Ability to turn effective ideas and activities into repeatable processes. Strong analytical judgement and the ability to make independent decisions based on performance data. Comfortable taking direct ownership of marketing execution rather than managing a team. Ability to identify which activities should be completed independently, automated, outsourced, or delegated. Ability to communicate marketing decisions and performance clearly and concisely. Willingness to work remotely during UK business hours. Desirable: Previous experience within the office, workspace, or property sectors. WHAT''S ON OFFER Salary: R55,000 per month. Fully remote working arrangement from South Africa. Working hours: Monday to Friday, 09:00 - 17:30 UK time, including a 30-minute lunch break. Direct ownership of marketing targets, channels, and commercial decisions, with support from the founders. Opportunity to progress into senior leadership as the business grows. Ongoing investment in AI-related skills and development. Access to a marketing budget and the tools required to perform the role. Collaboration with a team operating across London and South Africa. Occasional video call appearances from the office dog.