Senior Brand Manager (Western Cape)

Why this role matters

• As our Senior Brand Manager, you’ll drive brand growth through dedicated marketing campaigns and activities for Flash products and services within owned and/or partner channels.

What you’ll own

Brand strategy and planning

• Drive product/service growth strategies through marketing
• Development and execution of annual marketing strategies and plans based on business strategy.
• Development of relevant brand strategies when necessary, including brand positioning and CI development
• Develop strategic approaches and campaigns for products/brands across relevant channels
• Works strategically with both internal stakeholders and external partners to develop and execute marketing strategies
• Identifies opportunities for brand evolution and change and instigates the necessary actions to achieve these

Product & channel ownership

• Custodian and owner of specific products/services and/or channels and key contact point for other business stakeholders

Campaign design, management and execution

• Custodian or co-custodian of particular product/channel growth
• Develop & launch product and brand campaigns, in line with the product & brand strategies
• Work with external partners and internal stakeholders to co-create marketing content across all touchpoints
• Write strategic, structured creative briefs with clear objectives and KPIs, and guide the start of the creative process.
• Evaluate creative work against the brand strategy and brief.
• Determine unique selling propositions with effective brand messaging to differentiate from competitors and incorporate into campaigns.
• Work with internal stakeholders (Marketing Operations; Digital & Performance; Field Teams) and relevant external stakeholders (Media, Production) and channel managers to execute product/brand campaigns across relevant channels.
• Monitor, analyse and proactively report on key marketing metrics, quality, and campaign performance.
• Responsible for media decisions and implementation.
• Enhance product/brand awareness on digital, social and events platforms.
• Accountable for budget management and the delivery of KPIs and agreed targets.

Market Research and Analysis

• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
• Field visits/survey to understand routes to market and customer better.
• Uncover and share market intel & research competitors to be proactive & market-responsive.

Stakeholder Management & engagement

• Work with internal stakeholders (marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group.
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
• Regular updates and reports to division GMs and marketing leads.
• Leads external partner meetings as the main marketing representative.

Team Management

• Potentially oversee and manage a team of junior and mid-weight brand managers (team-dependent)
• Responsible for team learning, development and growth, which includes mentoring team members during live briefs and campaigns
• Responsible for setting achievable targets and ensuring that team members deliver on KPIs
• Delegation of tasks as per team capabilities and business requirements
• Operational management of team members
• Identify and propose solutions for key team challenges – individually & as a collective
• Gathers regular team feedback on leadership & management to constantly improve
• Sets the standard for the culture in the team in line with business culture and code of conduct.

Requirements

Experience we’re looking for

• Relevant bachelor or post-graduate degree/diploma with good results or proven experience in a marketing role.
• Minimum of 5+ years brand management/relevant advertising/marketing experience.
• Portfolio of work on one or more products/brands.
• Experience working with - briefing and guiding - creative teams & creative campaign development.
• Thorough understanding of brand positioning & strategy.
• Thorough understanding of foundations/pillars of effective marketing.
• In-depth insight into South African consumers and consumer behaviour.
• Experience in key marketing areas: Consumer insights; Channel marketing; Content marketing, Digital marketing.
• Management of project or marketing budgets.
• Experience using AI tools to assist research & workflow.
• Campaign analysis and reporting.

Bonus points if you have…

• Experience working in a fintech company
• Cross-industry experience
• Experience in varied businesses/business environments
• Experience working with main market consumer audiences
• Experience in any of these areas: Consumer insights; Channel marketing; Content marketing, Digital marketing
• Experience using eMarketing software and Google Analytics
• Experience integrating AI tools into workflow

You’ll thrive in the Herd if you have…

• Adaptable – able to change in a dynamic environment that isn’t always predictable; able to work both independently and as a part of a team with a common goal.
• Creative strategic thinker - able to address and solve problems both logically and creatively.
• Confident communicator – can effectively communicate with and present to internal & external stakeholders.
• Analytical thinker – intent on analysing a situation to identify challenges & present relevant solutions. 
• Flexible – willing to be flexible in their job role and work across disciplines to get things done.
• Approachable - communicates respectfully and maturely to rally support and cooperative behaviour.
• Open and fuelled by curiosity– open to new ideas, viewpoints and ways of working; different people, circumstances, and  cultures.
• Works collaboratively – strong belief in the power of The Collective.
• Gets hands dirty - Likes to take initiative, identify opportunities and solve problems, from start to finish.

Perks that make your life easier

• Catered lunch four days a week for office-based team members.
• An open coffee bar and snacks.
• Employee Assistance Programme.
• Corporate Social Investment events and opportunities to give back.
• Free on-site parking.
• Access to LinkedIn Learning.
• Social events throughout the year.
• Group risk benefits.
• Flash Club, our employee engagement programme where you can earn up to five additional leave days by completing all categories within a cycle.