Senior Brand Manager Finish

About the role

• The role of the Senior Brand Manager is to provide strategic leadership for the brand, driving long-term growth, profitability, and market leadership. The Senior Brand Manager is accountable for setting the brand vision, identifying growth opportunities, leading innovation, and influencing cross-functional teams to deliver superior business results. The role also includes developing marketing capability and providing guidance to junior team members where applicable. 

Your responsibilities
Strategic

• Lead the development and execution of the brand's long-term growth strategy, ensuring alignment with category and business objectives. 
• Identify and unlock growth opportunities through deep consumer, customer, and market insight analysis. 
• Define and drive the innovation pipeline, from concept generation through commercialization, to deliver sustainable growth. 
• Lead strategic market research initiatives and translate findings into actionable business and brand strategies. 
• Shape category strategy and influence key commercial decisions to strengthen brand leadership and competitiveness. 
• Ensure the brand maintains a differentiated market position through effective portfolio, pricing, and communication strategies. 
• Partner with regional and global teams to influence brand direction and ensure alignment with broader business objectives. 

Operational

• Own and drive brand performance, including market share, revenue, profit, and brand equity targets.
• Lead the development and execution of annual business and marketing plans while ensuring optimal deployment of marketing investments.
• Manage the brand P&L and marketing budget, ensuring delivery of financial commitments and return on investment.
• Collaborate with Sales, Trade Marketing, Finance, Supply Chain, and Regulatory teams to identify and execute growth opportunities.
• Lead the development of integrated communication, media, and activation plans to maximize consumer engagement and business impact.
• Monitor brand performance and proactively identify risks and opportunities, implementing corrective actions where required.
• Lead, coach, and develop Brand Managers and/or Assistant Brand Managers to build marketing capability and high-performance standards where applicable.

The experience we're looking for

• Bachelor's degree in a business-related discipline from a recognised university. 
• Post Graduate degree is advantageous.
• Minimum of 5-7 years marketing experience within an FMCG environment. 
• Demonstrated success in developing and executing brand growth strategies and delivering commercial results. 
• Proven experience managing significant marketing budgets and leading innovation projects.