Sales Representative - George

BIC
George, Western Cape
Full-time
Posted 15 hours ago
Full-time Marketing & Sales
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Job Description

JOB SUMMARY

  • Main purpose: The Area Sales Representative, manages the sales and distribution of the company's products and services to customers and consumers within a defined geographic area of the Region. Ensuring that consistent, profitable growth in sales revenue is achieved. Management and control of sales resources to achieve maximum sales and profitability. Develops and implements sales strategies and action plans to meet corporate, sales, and marketing objectives. Manages, motivates and develops Sales Agents to produce the desired sales results and objectives.

MAIN RESPONSIBILITIES / TASKS

Management Business

  • Sales to customers within a defined geographic Area in the Western Cape.
  • Achievement of monthly sales volume and value targets across all three categories (Stationery, Lighters, Shavers and Shaving preps).
  • Ensure effective implementation of negotiated Key Account promotions and marketing strategies.
  • To effectively manage third party Sales and Merchandising Agents, ensuring that sales targets' key Trade Promotions and In Store forward share objectives are achieved.
  • To ensure cost effective sales call coverage is implemented, providing the required level of service to increase sales to customers and area profitability.
  • To effectively manage the Sales Agents, ensuring that the agreed sales targets, promotional activity and marketing objectives are implemented at store level. 
  • Effective implementation of all negotiated promotions during key promotional periods, Mini-Major Back To School, Shaver, Lighters and Other Products.
  • Compiling and submission of required sales and market intelligence reports (Trade surveys, Sales contact Reports, In store audits, Daily/Weekly reports, Competitor activity Reports, Promotional Analysis Reports, New Products and Forward Share.
  • Maintain and build solid trade relations with key customers, identify new customers and sales opportunities within the defined Area.
  • Identify opportunities to increase numeric and weighted distribution of both existing and new products to Area customer base.  Understanding of customer needs and product trends, tracking competitor activity and new product innovation.
  • Develops job knowledge by participating in educational opportunities; reading professional publications; maintaining personal/professional networks.

Main Dimensions

  • Area:  Defined Sales Area within the Western Cape Region.
  • Total number of customers - 215.

PREVIOUS/PROFESSIONAL EXPERIENCE/ ADDITIONAL SKILLS & DETAILS

  • Developed professional selling relationships with Wholesalers/Franchisers and Retailers.
  • Good organization, communication and leadership skills.
  • Negotiation and Conflict resolution skills.
  • Ability to identify new business opportunities and customers.
  • Presentation Skills.
  • Target driven and meet objectives.
  • Energy and passion for achievement of own commitments and delivering company objectives.
  • Be able to influence and persuade others to take a specific course of action.
  • Develop and use collaborative relationships to facilitate the accomplishment of company objectives and goals. Obtain and offer collaboration without relying on authority.
  • Respect others and manage diversity in regard to different cultures, personal styles, markets. 
  • Produces tangible results that are expected for the job.
  • Time management – consistently able to effectively finish assignments; well organized.
  • Mentoring and coaching skills.
  • Team player and be able to lead from the front.
  • Understanding of Division 3000 customer methodology, in store procedure and discipline.

QUALIFICATIONS

CANDIDATE PROFILE: QUALIFICATIONS / TECHNICAL SKILLS

  • At least 2 years sales experience position within the FMCG/Office Products environment.
  • Good working knowledge of Microsoft Office Suite is required
     

Interested in this role?

You'll apply on BIC's own site before 5 November 2026. Put your most relevant experience at the top of your CV first.

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Job details
Job TypeFull-time
LocationGeorge, Western Cape
CategoryMarketing & Sales
Experience2+ years
Posted22 October 2026
Closing Date5 November 2026
BIC
George, Western Cape

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