Sales Consultant

AVI
KwaZulu-Natal
Full-time
Posted 1 day ago
Full-time Marketing & Sales
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Job Description

The Coffee Importers and Roasters Organisation (CIRO) is a true coffee emporium. As the preferred one-stop solution, CIRO offers expert services in sourcing, roasting, blending, packaging, training, equipment, technical support, national and international distribution and market trend analysis.  As the largest manufacturer of pure coffee in South Africa, it is easy to understand why CIRO is a noteworthy front runner within the coffee service industry and renowned for consistent quality, innovative product formats and extra value offering.

An exciting opportunity exists for a dynamic, outgoing SALES CONSULTANT with drive to join our enthusiastic sales team. This is your opportunity to work with quality brands that enrich our client's lives.
The successful incumbent will be based in Mount Edgecombe, Durban, KwaZulu-Natal.

Line Manager: Sales Manager

Key Performance Areas:

  • Achievement of monthly sales, volume and margin.
  • Superior customer service relationships of existing customer base by following a structured call cycle based on the regional customer set criteria.
  • Influencing and positively affecting the In-Cup Quality and delivery via the On-site beverage solution system at each customer by ensuring customer audits are completed and corrective action is immediately executed on site, by doing machine calibration and settings and re doing operational training if required.
  • Creating a targeted new customer prospect list with the Sales Manager based on volume requirements per product category for the year and strategic requirements across all channels.
  • Achieve the agreed growth forecasted for the fiscal year by the Sales.
  • Completion of new business development:
    • Initial contact
    • Assessment of needs
    • Proposal of tailored solution
    • Guiding on implementation, if necessary with the prospective
  • Ensure that agreements concluded with target list are commercially.
  • Present at each installation and complete customer solutions training on day of.
  • Travel and sleep-out to outlying customers.
  • Measurement will be completed in the following manner:
    • Monthly 1 on 1
    • Structured tracking against target list

Qualifications and Experience:

  • Grade 12 / Matric.
  • 5+ years’ experience in a sales role in the Out of Home (OOH) Market with a proven track record in developing new business.
  • Cold calling and prospecting.
  • Experience in specialty coffee and beverage system solutions.

Special Requirements

  • Valid driver’s license with minimum 2 years driving experience.
  • Ability to travel extensively.
  • Ability to offer calculated and tiered solutions specifically within the Business and Industry (B&I) channel.
  • Ability to effectively deal with regional management teams.

Competencies:

  • Documenting facts
  • Thinking rationally
  • Thinking conceptually
  • Interpreting data
  • Thinking analytically
  • Building relationships
  • Making decisions
  • Recovering from setbacks
  • Meeting deadlines
  • Attention to detail
  • Planning and organizing
  • Maintaining productivity
  • Keeping commitments
  • Taking initiative
  • Seizing business opportunities

Interested in this role?

You'll apply on AVI's own site before 22 October 2026. Put your most relevant experience at the top of your CV first.

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Job details
Job TypeFull-time
LocationKwaZulu-Natal
CategoryMarketing & Sales
Posted8 October 2026
Closing Date22 October 2026
AVI
KwaZulu-Natal

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