Retail Marketing Manager

at RMS Staffing Solutions
Location Johannesburg, South Africa
Date Posted December 22, 2019
Category Retail
Job Type Full-time

Description

 

Introduction

Our client, based in Sandton JHB, is seeing a Marketing Manager.  Managing all Marketing for the company and activities within the Marketing Department.  Co-ordinating marketing campaigns by developing sales and marketing strategies that meet and exceed customer requirements through effective marketing, promotional activity and service delivery.  Takes steps to measure, enhance, and enrich the position, image and maximisation of the profits for the company through various goals and objectives.

Duties & Responsibilities

MARKETING PLANS

  • Prepare, implement and manage all marketing strategies
  • Develop and oversee execution of marketing plans to drive sales and promote the brand; jewellery and watch products
  • Prepare store-specific marketing plans
  • Manage marketing campaigns with sales activities and merchandise plans
  • Prepare marketing budgets, track and monitor spend
  • Creation and publication of all marketing material in line with marketing plans
  • Planning and implementing promotional campaigns
  • Manage and improve lead generation campaigns, measuring results
  • Utilize customer databases for effective marketing communications
  • Recruit new customers to the company through multichannel communication and strategies
  • Identify marketing opportunities to effectively promote the company and products
  • Manage and administer customer loyalty programs – the company and 3rd party
  • Overall responsibility for brand management and corporate identity
  • Develop and execute online and print marketing campaigns
  • Manage social media programs, update website and enhance user experience
  • Manage store customers service levels via mystery shopping and surveys
  • Track ROI of marketing campaigns by measuring sales and using other metrics, such as digital tools for relevant platforms
  • Working closely with design agencies and launch new products
  • Promote excellent customer service through direct interaction and via store objectives
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing and company objectives
  • Analyzing potential strategic partner relationships for company marketing
  • Identify research opportunities and conduct market research either internally or with research agency to address business needs
  • Perform regular competitor marketing strategy and spend reviews

 

ADVERTISING

  • Planning and placement of media spend
  • Development and production of creative materials for advertising
  • Ensure consistent and high-quality brand image across all mediums
  • Negotiate co-op advertising with suppliers
  • Manage advertising agency and similar service providers

 

PROMOTIONS

  • Plan and execute in store promotions and national campaigns
  • Plan and execute customer events, PR and goodwill projects
  • Prepare press releases

 

MARKETING MATERIALS, DISPLAY AND PACKAGING

  • Design and distribution of all company packaging and stationery requirements
  • Sourcing and ordering of necessary packaging and stationery through liaison with various local and international suppliers and import agencies
  • Manage the design, production and distribution of catalogues and brochures
  • Manage the design, production and distribution of in store sales aids, visuals and display props
  • Ensure store visual display standards are met by regularly visiting stores

Desired Experience & Qualification

MINIMUM REQUIREMENTS

  • Experience as a Marketing Manager / relevant role
  • Extensive Experience in the Luxury Retail Jewellery and Watch Industry
  • Relevant, recognized post matric qualification in marketing and graphic design
  • Good interpersonal and communication skills are essential
  • Preference will be given to candidates who reside in the Johannesburg and surrounding areas.

 

KNOWLEDGE AND EXPERIENCE

  • Knowledge of Luxury Retail Brand Strategies and CRM principles
  • Knowledge of current digital, social media and advertising placement platforms and principles
  • Relevant marketing qualification and experience
  • Strong analytical and project management skills
  • Confident and dynamic personality
  • People management (KPI setting and performance management)
  • Catalogue and brochure production
  • Customer style trends
  • Computer Literacy –
  • Microsoft Office Suite
  • Adobe (design programs)

 

SKILLS AND COMPETENCIES

  • Conceptual ad design skills
  • Sales and presentation skills
  • Numeracy, information analysis and analytical skills
  • Planning and proactive thinking
  • Ability to communicate at multiple levels within the Company
  • Strong attention to detail
  • Excellent Customer Service Delivery
  • Strong Creative Outlook
  • Highly Organized and good administration capabilities
  • Strong negotiation skills
  • Resourceful with strong networking ability
  • Integrity

 

ATTRIBUTES

  • Work well under pressure and without supervision
  • Strategic Agility
  • Deadline-driven
  • Target and profit motivated
  • Passion for product and business
  • Attitude of business ownership and accountability
  • Customer focused and good people skills
  • Able to problem solve with limited resources
  • Use of initiative, information seeking and attitude of continual learning
  • Team player, able to interact with head office and stores

Package & Remuneration

Negotiable depending on Experience and Qualifications

 

Interested?

If interested, please forward detailed CV through to [email protected]