Regional Sales Manager Inland

About the Opportunity

Our client, a growing FMCG distribution business, is seeking an experienced and results-driven Regional Sales Manager to lead sales performance across the Inland region.

This is a high-impact role suited to a commercially astute sales leader who can develop regional sales strategies, grow revenue across multiple channels, strengthen key account relationships and lead a geographically dispersed field sales team.

The successful candidate must be comfortable balancing strategic planning with hands-on field involvement, while consistently delivering measurable sales growth in a competitive environment.

Key Responsibilities

• Develop and execute regional sales strategies to achieve revenue and growth targets across all five provinces.

• Drive new business development and expand distribution across retail, wholesale, forecourt and independent trade channels.

• Build and maintain strong relationships with major retail groups, including SPAR, Pick n Pay and Shoprite, as well as forecourt groups.

• Negotiate ranging, promotional activities and trading terms with key accounts and regional decision-makers.

• Lead, coach and develop the regional field sales team, including sales representatives and merchandisers.

• Establish clear performance targets, monitor KPIs and address performance gaps.

• Improve sales coverage, product availability, merchandising standards and in-store execution.

• Monitor competitor activity, pricing, market trends and new business opportunities.

• Prepare accurate sales reports, forecasts and performance updates for senior management.

• Work closely with Finance, Marketing and Operations to support sales growth, stock availability, promotional execution and debtor management.

• At least 5 years' experience in regional sales management or senior key account management within FMCG.

• A proven track record of delivering measurable sales growth, supported by figures and clear examples of achievements.

• Direct experience managing major retail accounts such as SPAR, Pick n Pay and/or Shoprite at buyer or regional decision-maker level.

• Experience growing sales across major forecourt groups, independent trade and wholesale channels.

• Demonstrated experience leading and managing a field sales team.

• Strong commercial acumen, including pricing, margins, trading terms and profitability.

• Good analytical skills, including sales reporting, forecasting and KPI management.

• A relevant qualification in Sales, Marketing, Business Management or a related field (BCom, National Diploma or equivalent).

• A valid driver's licence, own reliable vehicle and willingness to travel extensively throughout the region.

• Must be based in Gauteng, within the Johannesburg or Pretoria area.

Advantageous Experience

• Exposure to regulated consumer goods or similar fast-moving product categories.

• Established relationships with retail buyers, forecourt groups, wholesalers and independent retailers across the Inland region.

• Experience working with distributors or sub-distributors.

• Experience in a business experiencing rapid growth or expanding its market presence.

• Experience launching new products and securing product ranging.

• Familiarity with CRM or ERP systems.