Programmatic Biddable Specialist

SUMMARY:
Programmatic Biddable Specialist

POSITION INFO:
About the Role A leading organisation is looking for a technically proficient Programmatic & Biddable Media Specialist to join their high-performing team in Pretoria. This role is focused on the technical architecture of digital media, requiring a specialist who excels in hands-on programmatic execution, advanced tracking, and campaign implementation within a hybrid working environment. Key Responsibilities Plan, build, manage, and optimise programmatic campaigns across display, video, audience, and retargeting channels. Work hands-on within DV360 and the broader Google Marketing Platform ecosystem. Manage biddable campaigns across Google Ads, Meta, YouTube, and other relevant digital platforms. Lead campaign implementation, including full tracking and conversion setup. Implement, test, and troubleshoot tracking through Google Tag Manager, GA4, Floodlight tags, pixels, and conversion events. Conduct thorough tracking audits to identify and resolve broken, duplicated, or incorrectly configured events. Ensure all campaigns, analytics, and conversion tracking are correctly integrated prior to launch. Manage budgets, bidding strategies, pacing, audiences, and frequency. Analyse performance and conversion data to drive continuous optimisation. Perform detailed campaign QA to maintain high implementation standards. Collaborate cross-functionally with Analytics, Strategy, Creative, Development, and Client Service teams. Requirements 3-5+ years of experience in performance, biddable, or programmatic media. Essential hands-on programmatic media experience. Strong practical experience using DV360. Advanced working knowledge of Google Tag Manager and GA4. Proven experience implementing and troubleshooting Floodlight tags, pixels, conversion events, and campaign tracking. Strong understanding of attribution models, audience segmentation, and remarketing strategies. Practical experience across Google Ads, Meta Ads, and YouTube. Strong analytical skills with a focus on technical troubleshooting. Exceptional attention to detail and rigorous campaign QA standards. Previous experience within an agency environment is preferred. What's on Offer Market-related salary. Permanent employment opportunity. Hybrid working model based in Pretoria. Opportunity to work on complex, technical campaigns within a specialist performance team.