Paid Social Manager

Job Purpose

• Responsible for developing and implementing social media strategies in order to increase the brands' online presence and improve the marketing and sales efforts. Run the social marketing campaigns through social media platforms and work closely with marketing and sales departments, the brand team as well as with our digital in-house team. Have a finger on the pulse of the latest social media trends and able to execute campaigns accordingly. Drive to change the status quo and build purposeful brands.

Responsibilities

Strategy and Roadmap | DIGITAL MARKETING AND E-COMMERCE

• Create marketing and social media campaigns and strategies, including budget planning, content ideation and implementation schedules. Create integrated and cost effective social media strategies.

Social Marketing Plan Execution | DIGITAL MARKETING AND E-COMMERCE

• Manage large top - and lower funnel digital marketing campaigns and several aspects of the execution plan, such as creating campaign concepts & strategy, in-platform campaign building, setting target audiences, effectively communicating value propositions, and integrating Paid Social lead generation channels and platforms.

Marketing Campaign Development | MARKETING, BRAND AND EVENTS

• Coordinate activities of agencies and act as their primary point of contact while working within an established SLA to deliver successful advertising/promotion/other marketing campaigns.

Stakeholder Engagement | STRATEGY AND PLANNING

• Ensure brand consistency in marketing and social media messages by working with various company department members, including advertising, product development and brand management. Communicate TIH's CSI efforts to business.

Social Marketing Capabilities | DIGITAL MARKETING AND E-COMMERCE

• Explore new opportunities and trends across the social marketing space and support implementation of specific capability-building initiatives outlined in the social marketing capability road map. Grow and expand company social media lead generation presence into new social media platforms and increase presence on existing platforms.

Website Maps and Templates Development | IT - APPLICATION AND SOFTWARE DEVELOPMENT

• QA our website properties to make sure they are aligned to our social media efforts and communications. Provide & QA engaging text, image and video content for social media accounts.

Insights and Reporting | DATA AND ANALYTICS

• Collect customer data and analyses interactions and visits, use this information to create comprehensive reports and improve future marketing strategies and campaigns. Analyse and report on social media campaigns.

Continuous Improvement | OPERATIONAL EFFICIENCY

• Review existing operations in own area of work and implement improvements in social media strategy. Map out how digital assets will be optimized for the social platforms as well as recommend new assets to internal team for new

Leadership and Direction | PEOPLE - LEADERSHIP AND SUPERVISION

• Translate the business goals and objectives to ensure the social strategy is aligned. Develop and grow knowledge and talent within the team in order to stay on top of the latest social media trends.

Personal Capability Building | PEOPLE - LEARNING AND DEVELOPMENT

• Research industry-related topics and able to be a thought leader on social media topics. Research consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits. Stay updated on new products and features and marketing trends and develop own capabilities by formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Budgeting | FINANCE - FINANCIAL MANAGEMENT PLANNING AND CONTROL

• Manage the content and social media budgets and report on ROI appropriately.

Compliance | GOVERNANCE AND POLICY MANAGEMENT

• Responsible for quality control of the social media content.
• Knowledgeable on GDPR and POPI rules and regulations and ensuring compliance.

Organisational Capability Building | PEOPLE - LEARNING AND DEVELOPMENT

• Provide coaching and guidance to the wider digital marketing stakeholders to develop their social media knowledge

Education

• Grade 12/ SAQA Accredited Equivalent (Essential); Certifications in FaceBook BluePrint; LinkedIn; Instagram (Essential); TikTok Media Buying Certification (Advantageous); Relevant degree and/or Diploma (Essential)

Experience

• 4 to 5 years social media specialization/management (Essential); Knowledge of standard and current social media practices (Essential); Experience within a financial services industry and Ecommerce (Advantageous). Managerial Experience: 2 or more years proven experience as a social media manager to deliver predetermined objectives as specified by more senior managers (Essential)