Paid Media Manager

SUMMARY:
Paid Media Manager

POSITION INFO:
We are looking for an experienced and data-driven Paid Media Manager to take full responsibility for the planning, execution, optimization and reporting of paid media campaigns across Meta, LinkedIn, Google Search and Display. The successful candidate will work closely with digital strategy, creative and content teams to deliver B2B and B2C campaigns that drive brand awareness, leads and revenue growth. Key Responsibilities Plan and execute paid media campaigns across multiple digital platforms. Manage the full campaign lifecycle, from planning and creative briefing through to implementation, monitoring, optimization and reporting. Support and guide junior team members on paid marketing strategies. Prepare weekly, monthly and quarterly performance reports and dashboards. Monitor campaign performance and troubleshoot data anomalies. Measure and optimize campaigns using vendor reports, Google Analytics and Power BI. Research and test new media vendors and channels to improve reach and cost-per-acquisition. Collaborate with content teams on landing pages and lead-generation forms. Stay informed about digital marketing trends, attribution and programmatic media buying. Monitor market intelligence, competitors and market conditions. Qualifications & Experience 4+ years' experience in B2B and B2C Performance Marketing. Proven track record of successful performance marketing campaigns and ROI. In-depth knowledge of paid marketing channels and technologies. Experience managing large marketing budgets and forecasting\/reporting results. Expert Microsoft Excel knowledge. Experience with AppsFlyer and Power BI is advantageous. Degree in Marketing, Digital Technologies or a related field preferred. Skills Required Paid Media \/ Performance Marketing Paid Search and Social Advertising Retargeting B2B Demand Generation B2B & B2C Digital Marketing Campaign Planning and Optimization Marketing Analytics and Reporting Google Analytics Power BI Microsoft Excel Mobile Attribution Marketing Budget Management and Forecasting Data Analysis and Interpretation Strong Communication and Presentation Strategic Thinking Excellent Organisation and Time Management Strong Attention to Detail Problem-Solving and Data-Driven Decision-Making