National B2B Sales Manager

Are you a commercially astute senior sales leader looking for your next career-defining opportunity? We are currently seeking a dynamic National B2B Sales Manager to join a leading food distribution and wholesale company. In this role, you will be responsible for driving national B2B sales growth, increasing market share, improving profitability, and developing long-term strategic customer relationships across multiple regions.

Key Responsibilities

• Develop and execute national B2B sales strategies aligned with business objectives, growth plans, and profitability targets.

• Identify opportunities for geographic expansion, new customer acquisition, and increased market penetration.

• Take overall accountability for national B2B revenue, gross margin, sales volume, and customer growth targets.

• Manage national sales budgets, forecasting, and commercial planning.

• Oversee strategic customer relationships, key accounts, pricing negotiations, commercial agreements, and customer retention initiatives.

• Lead, coach, and develop Regional B2B Sales Managers who manage their own sales teams to build a high-performance organisation.

• Optimise national route-to-market strategies, territory planning, customer coverage, and sales productivity.

• Collaborate with Supply Chain, Logistics, Finance, and Merchandising to align sales strategies with operational requirements.

• Analyse market trends, competitor activity, and sales data using CRM systems and business intelligence reporting to support strategic decision-making.

• Grade 12 (Matric) certificate.

• Minimum of 8 years of extensive sales experience within FMCG, wholesale, or food distribution.

• Minimum of 5 years of senior sales leadership experience, leading managers who oversee sales teams or representatives.

• Proven multi-regional or national sales management responsibility with a strong track record of achieving revenue, growth, and profitability targets.

• Extensive experience managing large sales portfolios, strategic customer relationships, budgeting, and forecasting.

• Food/FMCG industry experience is essential (liquor or beverage industry experience alone will not meet the requirement).

• Strong commercial and financial acumen, including margin management, pricing strategy, and profitability analysis.

• A Bachelor's degree in Sales, Marketing, Business Management, Commerce, or a related field is advantageous, as is a postgraduate qualification.

Contact Hire Resolve for your next career-changing move. Our client is offering a highly competitive salary for this role based on experience.

Apply for this role today, contact Thomas Stacey at Hire Resolve or on LinkedIn. You can also visit the Hire Resolve website: hireresolve.us or email us your CV: Logistics@hireresolve.za.com