Mr D - CRM Lead

About the role:

• The CRM Lead role is pivotal in driving customer engagement, retention, and lifetime value through innovative and data-driven CRM strategies. Reporting to theHead of Customer Growth, you will lead a team of CRM professionals and collaborate across multiple business units to deliver personalised, scalable, and impactful customer lifecycle marketing initiatives.

Your responsibilities will include:

CRM Strategy Development & Execution: 

• Develop and execute Mr D’s end-to-end CRM strategies, with a strong focus on automation-led lifecycle marketing and personalisation at scale. 
• Build and manage a customer-centric CRM calendar underpinned by always-on lifecycle automation, reducing reliance on one-off campaigns.

Team Leadership: 

• Provide functional and disciplinary leadership to the CRM team, including direct reports and their teams. 
• Ensure clear ownership across lifecycle strategy, execution, and optimisation.

Customer-Centric Communication: 

• Manage the complexities of communicating to customers about multiple product offerings (restaurants, groceries, and other on-demand services). 
• Ensure relevance, prioritisation, and customer-centric sequencing in all communications.

Collaboration Across Teams: 

• Work closely with Product, Data, Engineering, Marketing, and Merchandising teams to align CRM strategies with business priorities. 
• Partner with divisions across the Takealot Group ecosystem to design and execute joint CRM initiatives.

Marketing Automation & Technology: 

• Lead Mr D’s marketing automation strategy, spanning transactional, promotional, and brand communications. 
•  Be the champion and subject-matter expert for the Braze CRM platform, driving best practices and capability adoption. 
• Design and launch complex, highly automated CRM journeys using Braze and other MarTech tools, leveraging real-time events, customer attributes, and predictive signals.

Performance Measurement & Optimisation: 

• Establish, report on, and continuously improve KPIs for all CRM campaigns, focusing on incrementality, retention, frequency, and customer lifetime value. 
• Own operational dashboarding for CRM campaigns, tracking performance across first-time customers, repeat behaviour, and order-related KPIs. 
• Drive experimentation and optimisation through a formal testing roadmap (A/B, multivariate, holdout testing).

Customer Insights & Lifecycle Strategies: 

• Act as a key partner to the business, translating data and insights into actionable lifecycle strategies. 
• Support paid-for (retail media) communication campaigns for platform partners and non-endemic brands.

Subscription Programme Integration: 

• Drive awareness, adoption, and retention of the Takealot Group’s subscription programme, TakealotMORE, embedding it across relevant lifecycle touchpoints.

Skills & Attributes required:

• Highly analytical and data-driven, with the ability to operate both strategically and hands-on in a fast-paced, high-growth environment. 
• Confident and credible communicator with extensive experience presenting to Senior Management and Executives. 
• Strong technical aptitude with a deep understanding of enterprise-level CRM and marketing automation platforms (e.g., Braze, Salesforce), customer insights tools, and statistical analysis techniques. 
• Creative and commercially minded, with the ability to design and orchestrate multiple concurrent campaigns across diverse customer segments and business units. 
• Strong problem-solving mindset with a pragmatic, solutions-oriented approach.
• Highly organised, detail-oriented, and comfortable managing complexity and tight delivery timelines. 
• Solid background in Marketing Insights, Retail, and/or eCommerce marketing. 
• Advanced MS Excel proficiency required.

• 5+ years’ experience in CRM or lifecycle marketing roles.
• 2+ years’ experience managing multiple direct reports.
• Proven experience executing multi-channel CRM campaigns (push, email, in-app, etc.).
• A relevant tertiary qualification.
• Experience working with large, diverse consumer bases at scale
• Hands-on experience with CRM and MarTech platforms in complex environments.

Let’s talk about life @ Mr D

• The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
• No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
• Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more.
• Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
• Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it. 
• Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere. 
• Free parking: No more 5km fun runs to your desk (unless you want to).