Martech Specialist

Introduction

• The Clicks Group is looking to bring in a Martech Specialist to work within the Clicks Marketing department. The role will be based at the Clicks Head Office in Woodstock, Cape Town and report into the Customer & Market Insights Manager

Job description

Job Purpose

• To design, configure and optimise Martech platforms, workflows, rules and integrations in order to enable customer engagement, ensure the effective operation of the Martech ecosystem, and improve operational efficiency.

Job Objectives

• To manage implementation of Martech platforms in order to ensure platform performance, reliability and effective utilisation.
• To design, build and maintain workflows, automations, business rules and customer journeys in order to support customer engagement and marketing execution.
• To design, implement and maintain platform integrations and data flows to ensure accurate, reliable and efficient movement of data across the Martech ecosystem.
• To implement and support Martech platform enhancements and capabilities in order to meet business and product requirements and maximise platform value.
• To establish and maintain platform configuration standards, governance controls, documentation and operating procedures to drive consistency, compliance and operational effectiveness.
• To provide specialist technical support and troubleshooting for Martech platforms, workflows and integrations in order to minimise disruptions and maintain platform stability and performance.
• To collaborate with the Digital Product Owner, Technology, Data and other business stakeholders to implement Martech solutions that support customer and business requirements.
• To evaluate platform capabilities, emerging technologies and enhancement opportunities in order to improve platform utilisation and support the continuous evolution of the Martech ecosystem.

Job Related Knowledge

• Martech platforms, marketing automation technologies and customer engagement solutions.
• Workflow design, automation, business rules and customer journey orchestration principles.
• Platform configuration, optimisation and administration practices.
• System integrations, APIs, data flows and technology dependencies.
• Data management, identity resolution, governance standards and compliance requirements (e.g. POPIA).
• Digital marketing, customer communication and customer engagement principles.
• Testing, release management and change control practices.
• Platform performance, utilisation and operational support principles.

Job Related Skills

• Martech platform implementation, configuration and optimisation.
• Workflow, automation and business rules design.
• System integration and data flow management.
• Platform administration and support.
• Testing, troubleshooting and issue resolution.
• Stakeholder engagement and collaboration.
• Change and release management.
• Documentation and process management.
• Data analysis and problem solving.
• Communication and presentation skills.
• Planning and organising.
• Attention to detail.

Job Experiance

• 3-5 years' experience in Martech, Marketing Technology, CRM, Marketing Automation, Digital Operations or a related technology environment.
• 3 years' experience implementing, maintaining and optimising Martech platforms, workflows, automations and customer engagement solutions.
• 3 years' experience designing and supporting platform integrations, data flows and technology dependencies across multiple systems.
• 2-3 years' experience implementing workflow automation, business rules, platform enhancements and operational processes within Martech or digital environments.
• 2-3 years' experience supporting platform testing, troubleshooting, release management and change control processes.
• 2-3 years' experience working with cross-functional stakeholders across Marketing, Digital, Data and Technology functions to implement and support Martech solutions.

• Deciding and Initiating Action
• Working with People 
• Persuading and Influencing 
• Applying Expertise and Technology 
• Analysing 
• Planning and Organising 
• Delivering Results & Meeting Customer Expectations 
• Adapting and Responding to Change