Marketing Specialist

SUMMARY:
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POSITION INFO:
Marketing Specialist Department: Marketing Reporting To: Head of Marketing About the Role We are looking for a creative, organised, and proactive Marketing Specialist to support the growth of our portfolio of health and wellness brands. This role focuses on social media management, brand execution, product launch coordination, new product development support, and consumer insight gathering. Working closely with the Head of Marketing, the successful candidate will help bring marketing and brand strategies to life while ensuring consistent brand representation across all consumer touchpoints. This is an excellent opportunity for someone who is passionate about brands, consumer behaviour, content, and innovation, and who enjoys turning ideas into impactful marketing initiatives. Key Responsibilities Social Media & Content Develop and manage social media content calendars across multiple brands. Coordinate content creation with designers, creators, influencers, and agencies. Schedule and publish content across social media platforms. Monitor engagement, audience growth, and content performance. Identify social media trends and opportunities to improve brand visibility and engagement. Coordinate influencer, ambassador, and creator partnerships. Brand Marketing Support the execution of brand and marketing plans. Coordinate campaigns, promotions, and brand activations. Ensure brand consistency across all communications and marketing activities. Assist with the development of marketing materials and campaign assets. Support retail, trade, and brand-building initiatives where required. Product Launches & Innovation Support Coordinate marketing activities for new product launches. Support cross-functional teams to ensure successful product launches. Assist with product positioning, launch materials, and marketing collateral. Support innovation projects and the new product development process. Coordinate launch timelines and project deliverables. Assist with packaging updates and product communication requirements. Market Insights & Research Monitor competitor activity, promotional trends, and category developments. Conduct market and consumer research to identify opportunities for growth. Gather and analyse customer feedback and reviews. Share insights and recommendations with the marketing team. Project & Stakeholder Coordination Coordinate suppliers, agencies, creators, and other external partners. Manage project timelines and ensure deliverables are completed on schedule. Maintain marketing calendars, launch trackers, and asset libraries. Support the effective execution of marketing initiatives across the business. Requirements Qualifications Degree or Diploma in Marketing, Communications, Brand Management, Business, or a related field. Experience 3-5 years' experience in a marketing, brand, social media, or content-focused role. Experience coordinating marketing campaigns or product launches. Strong understanding of social media and brand-building principles. Experience working with influencers, creators, or brand partnerships is advantageous. Skills Strong written and verbal communication skills. Excellent organisational and project management abilities. Strong attention to detail. Ability to manage multiple projects simultaneously. Commercial awareness and an interest in consumer behaviour and market trends. Personal Attributes The ideal candidate will: Be passionate about brands, marketing, and consumer trends. Have a strong interest in social media and content creation. Be proactive, curious, and solutions focused. Thrive in a fast-paced environment. Be highly organised and detail oriented. Enjoy collaborating with cross-functional teams. Take ownership and follow through on commitments. Success Measures Growth in social media engagement and audience reach. Successful execution of marketing campaigns and brand initiatives. Effective coordination of product launches and innovation projects. Consistent and high-quality brand execution. Timely delivery of marketing projects and activities. Valuable market and consumer insights generated. Strong stakeholder and partner relationships.