Marketing Specialist

About the Role

• We are looking for a creative, organised, and proactive Marketing Specialist to support the growth and development of our portfolio of health and wellness brands.
• This is a hands-on, varied role that sits at the heart of our marketing activity. You will play an important part in bringing brand strategies to life across social media, campaigns, product launches, innovation projects, and consumer communications.
• Working closely with the Head of Marketing and wider cross-functional teams, you will help ensure our brands are consistently represented across all consumer touchpoints, while identifying new opportunities to build awareness, engagement, and growth.
• This is an exciting opportunity for someone who is passionate about brands, consumer behaviour, content, social media, and innovation, and who enjoys turning ideas into well-executed, impactful marketing initiatives.

Key Responsibilities

Social Media & Content

• Develop and manage social media content calendars across multiple brands.
• Coordinate content creation with designers, creators, influencers, agencies, and other partners.
• Schedule and publish engaging content across relevant social media platforms.
• Monitor social media engagement, audience growth, and content performance.
• Identify emerging social media trends and opportunities to increase brand visibility and engagement.
• Coordinate influencer, ambassador, and creator partnerships.
• Contribute ideas for new and engaging content formats and campaigns.

Brand Marketing

• Support the development and execution of brand and marketing plans.
• Coordinate campaigns, promotions, activations, and other brand-building initiatives.
• Ensure consistent brand positioning, messaging, and visual identity across marketing activities.
• Assist with the development and coordination of marketing materials, campaign assets, and communications.
• Support retail, trade, and other brand-building initiatives where required.
• Help ensure marketing activities are delivered to a high standard and aligned with brand objectives.

Product Launches & Innovation

• Coordinate marketing activities and deliverables for new product launches.
• Work with cross-functional teams to support the successful launch of new products.
• Assist with product positioning, launch plans, marketing materials, and supporting collateral.
• Support innovation projects and the new product development process.
• Coordinate launch timelines, project plans, and key deliverables.
• Assist with packaging updates and product communication requirements.
• Help ensure all launch activities are coordinated effectively and delivered on time.

Market Insights & Consumer Research

• Monitor competitor activity, promotional trends, and developments within the health and wellness category.
• Conduct market and consumer research to identify emerging trends and opportunities.
• Gather and analyse customer feedback, reviews, and other consumer insights.
• Track relevant industry and consumer trends.
• Share insights, observations, and recommendations with the marketing team to support decision-making.

Project & Stakeholder Coordination

• Coordinate with suppliers, agencies, creators, influencers, and other external partners.
• Manage project timelines and follow up on deliverables to ensure deadlines are met.
• Maintain marketing calendars, launch trackers, project plans, and asset libraries.
• Coordinate multiple projects simultaneously while maintaining attention to detail.
• Support the smooth and effective execution of marketing initiatives across the business.
• Build strong working relationships with internal teams and external partners.

Requirements

Qualifications

• Degree or Diploma in Marketing, Communications, Brand Management, Business, or a related field.

Experience

• 3–5 years' experience in a marketing, brand, social media, content, or related role.
• Experience coordinating marketing campaigns and/or product launches.
• Strong understanding of social media, content marketing, and brand-building principles.
• Experience working with influencers, creators, ambassadors, or brand partnerships would be advantageous.
• Experience working across multiple projects, brands, or stakeholders would be beneficial.

Skills & Attributes

We are looking for someone who is:

• Creative and commercially minded, with a strong understanding of what makes brands stand out.
• Highly organised, with the ability to manage multiple projects and deadlines.
• Proactive and solutions-focused, with a willingness to take ownership and get things done.
• Detail-oriented, with a strong eye for brand consistency and quality.
• Curious about consumers, trends, culture, and the health and wellness landscape.
• A strong communicator, comfortable working with internal teams and external partners.
• Collaborative and adaptable, with the ability to work in a fast-paced environment.
• Passionate about health, wellness, brands, content, and innovation.