Marketing Manager - Epping

Our client, based in Epping, Cape Town, is seeking an experienced Marketing Manager to drive brand growth and lead marketing strategies within the FMCG sector. The ideal candidate will have a relevant tertiary qualification, 5–7 years of marketing experience, including 2–3 years in a management role, and strong knowledge of brand management, digital and trade marketing. Experience in FMCG, food, or manufacturing is advantageous. Strong leadership, analytical, organisational, and communication skills, as well as proficiency in Microsoft Office, are essential.

• Lead, develop, and manage the marketing team, including brand and customer marketing functions.
• Oversee day-to-day marketing operations, priorities, resource allocation, and delivery.
• Translate strategic marketing objectives into actionable plans, campaigns, and measurable KPIs.
• Manage marketing budgets, timelines, and performance reporting.
• Promote accountability, collaboration, and continuous improvement within the team.

Brand and Campaign Management:

• Oversee the implementation of marketing strategies across multiple B2B and consumer brands.
• Manage integrated campaigns across digital, trade, retail, customer, and promotional channels.
• Ensure brand consistency and quality across all marketing activities.
• Oversee product launches, promotional campaigns, marketing materials, and brand activations.
• Manage external creative, digital, and media agencies, ensuring quality, efficiency, and value for money.

Customer and Trade Marketing:

• Collaborate closely with Sales to develop and execute marketing initiatives that support customer acquisition, product penetration, and sales growth.
• Oversee trade marketing programmes, in-store activations, merchandising, point-of-sale materials, and customer promotions.
• Support marketing activities across various sales channels, including retail, wholesale, and food-related business sectors.
• Ensure marketing programmes are practical, commercially relevant, and aligned with sales priorities.

Digital Marketing and Performance:

• Oversee digital marketing activities, including social media, Google Ads, websites, and online sales channels.
• Manage digital agencies and establish clear performance expectations and accountability.
• Monitor campaign performance, website traffic, lead generation, conversions, and return on digital investment.
• Identify opportunities to optimize digital spending and improve marketing effectiveness.
• Use data and insights to inform marketing decisions and future strategies.

Marketing Performance and Commercial Accountability:

• Establish and monitor meaningful marketing KPIs across brands, campaigns, and channels.
• Evaluate campaign effectiveness and marketing return on investment.
• Manage marketing expenditure and identify opportunities to improve cost efficiency.
• Provide regular performance reports, insights, and recommendations.
• Ensure marketing activities deliver measurable value and contribute to overall business growth.

HOURS:

• Monday to Thursday: 07:00 – 16:00
• Fridays: 07:00 – 14:15