Marketing Coordinator

SUMMARY:
Marketing Coordinator

POSITION INFO:
JOB PURPOSE The Marketing Coordinator is responsible for coordinating and executing the company's marketing activities, with a primary focus on digital marketing, brand awareness, content creation and campaign management. This role ensures consistent and effective marketing communication across relevant platforms, particularly LinkedIn, to strengthen the company's market presence, promote its ICT services and support business growth. KEY DELIVERABLES Key Performance Area: Duties: Digital Marketing & Social Media Management - Managing and maintaining the company's social media platforms, with particular focus on LinkedIn. - Developing and implementing social media strategies to increase brand awareness, audience engagement and online visibility. - Creating, scheduling and publishing relevant and engaging content in line with the company's marketing objectives. - Monitoring social media performance, engagement and audience insights to identify opportunities for improvement. - Staying up to date with digital marketing trends, platform developments and industry best practices. - Ensuring consistent brand messaging and professional communication across all digital platform Marketing Strategy & Campaign Management - Developing and coordinating monthly marketing campaigns aligned with the company's business objectives. - Planning and maintaining a structured marketing calendar to ensure consistent delivery of marketing activities. - Identifying opportunities to promote the company's ICT services, solutions and areas of expertise. - Coordinating marketing initiatives from planning through to execution and performance evaluation. - Ensuring marketing campaigns are targeted towards relevant audiences and contribute to business growth. - Evaluating campaign effectiveness and recommending improvements based on performance and results. Content Creation & Brand Management - Creating engaging and professional marketing content, including social media posts, articles, newsletters, presentations and promotional materials. - Developing content that communicates the company's services, capabilities, industry knowledge and value proposition. - Ensuring all marketing materials align with the company's corporate identity, tone of voice and branding guidelines. - Coordinating the design and production of marketing collateral. - Reviewing and proofreading marketing content to ensure accuracy, consistency and professionalism. - Identifying opportunities to showcase company achievements, projects, employee initiatives and industry developments. Business Development & Sales Support - Working closely with the sales team to understand business objectives, target markets and client requirements. - Developing marketing materials and campaigns that support sales initiatives and business development activities. - Identifying opportunities to generate leads and attract potential clients through digital marketing initiatives. - Supporting the promotion of the company's ICT solutions and service offerings. - Ensuring marketing activities contribute to the sales pipeline and strengthen the company's market positioning. - Collaborating with internal stakeholders to identify relevant content and business opportunities that can be translated into marketing initiatives. Marketing Performance, Reporting & Analytics - Monitoring and analysing marketing campaign performance across relevant platforms. - Tracking key marketing metrics, including engagement, reach, impressions, website traffic and lead generation. - Preparing regular marketing reports outlining campaign performance, achievements and areas requiring improvement