Marketing Communications Manager

Libstar

Western Cape

Full-time

Posted 1 day ago

Full-time Marketing & Sales

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Job Description

LIBSTAR SELECT PRODUCTS

Position : Marketing/Communication Manager

Reporting to : Managing Executive

Location : Across Rialto 19 Bolt Avenue, Cape Town and Ambassador, 11 Theo Kleynhans Street, White River

About the Libstar Select Products Cluster

The Libstar Select Products Cluster is part of the Libstar Ambient Products Category, with business sites located in Johannesburg, Cape Town, Vredenburg and Nelspruit. We operate within a dynamic, forward-thinking organization dedicated to driving innovation, fostering growth, and creating a supportive, inclusive work environment. As part of the broader Libstar team, our goal is to grow our food brands and category solutions in a sustainable and profitable manner. We prioritize building strong relationships with our customers and aim to be South Africa’s leading producer and distributor of high-quality products and brands.

About the position

To lead the marketing, brand and communication function across the LSP portfolio, translating business priorities into practical plans that increase brand awareness, customer engagement, market growth, sales and profitability. The role combines strategic leadership with hands-on creative execution, ensuring consistent standards while protecting the differentiated identity of each business channel.

Key Job Functions

Multi-Brand Marketing Strategy

Develop an overarching marketing strategy for the cluster, supported by individual plans for each corporate brand.
Translate company strategies, commercial objectives and growth priorities into annual marketing plans.
Establish clear positioning, value propositions, target audiences and key messages for each brand within the cluster.
Identify collaboration and shared-resource opportunities while protecting each brand’s distinct identity.
Manage the annual marketing calendar across the portfolio.

Brand Management & Governance

Act as custodian of the corporate brands within the cluster.
Develop and maintain brand guidelines covering visual identity, tone of voice, messaging and application.
Ensure consistent brand execution across websites, social media, presentations, advertising, signage, events, packaging and customer-facing materials.
Review and approve marketing collateral and manage brand refresh or repositioning projects where required.
Maintain a central library of approved brand assets, templates, logos and communication guidelines.

Digital Marketing

Manage the digital presence of the businesses, including corporate websites, email marketing, digital campaigns, e-commerce channels and social platforms such as LinkedIn.
Manage search and paid digital advertising where appropriate.
Develop brand-specific content calendars to improve digital visibility and engagement.
Create digital advertising and e-commerce content and monitor website, social and campaign performance against defined KPIs.

Content & Communications

Develop compelling corporate and commercial content for multiple internal and external audiences.
Coordinate company profiles, corporate presentations, newsletters, thought-leadership pieces, notices, announcements, whatsapp groups and customer communications.
Produce product and service marketing material, case studies, internal communications and sales-support content.
Establish templates and standards for presentations, reports, internal documentation and company announcements.
Support management with professional corporate presentations and communication material.
Ensure communications reflect company values, culture and corporate identity, and work with departmental managers to improve consistency and professionalism.

Commercial & Sales Enablement

Work closely with commercial and sales teams to understand customer segments, market opportunities and sales priorities.
Develop marketing tools that support principal brands, customer acquisition and retention.
Support sales teams with presentations, brochures, digital content, proposals and customer-facing materials where the equity of cluster brands is important.
Develop campaigns around priority customers, channels, categories, products and services where it is deemed important to showcase the cluster brands.
Ensure marketing activity is directly connected to measurable commercial objectives.

Campaign Management

Plan and execute integrated marketing campaigns across the portfolio.
Define campaign objectives, target audiences, budgets, channels and success measures.
Coordinate internal stakeholders, creative resources and external suppliers.
Conduct post-campaign reviews, analyse effectiveness and return on investment, and continuously improve performance.

Corporate Reputation & External Communications

Support corporate reputation and stakeholder communications across the cluster.
Coordinate media releases, company announcements and external communications.
Support leadership communication and corporate profiling.
Ensure external messaging accurately reflects the positioning and strategic direction of each business.

Events, Exhibitions & Sponsorships

Develop an annual programme for customer events, exhibitions, trade shows and corporate activations.
Evaluate sponsorship and partnership opportunities against clear commercial criteria.
Coordinate event branding, collateral and communications.
Measure outcomes against agreed objectives to assess total return on attendance.

Agency & Supplier Management

Manage relationships with creative and digital agencies, printers, photographers, videographers and media providers.
Prepare clear briefs and ensure suppliers deliver against agreed scope, quality, cost and deadlines.
Consolidate suppliers across the cluster where this creates better volume value without compromising brand needs.
Apply strong supplier-management and negotiation practices across projects.

Marketing Budget Management

Develop and manage the annual marketing and brand-related budget.
Allocate expenditure transparently between corporate, brand-specific and campaign activities.
Monitor advertising, promotional, packaging-development and creative expenditure.
Track actual spending against budget and assess investments based on business impact and return.
Identify cost-saving opportunities and reduce duplicated expenditure without compromising brand standards.

Marketing Performance & Reporting

Establish and maintain a monthly marketing dashboard covering website traffic, digital engagement, generated leads, database performance, sales measures and budget pacing.
Provide management with concise reporting on activity, results, lessons and recommended next steps.
Analyse promotional effectiveness, campaign costs and return on investment.
Ensure marketing activities contribute measurably to revenue growth, profitability, customer engagement and broader commercial objectives.

Knowledge and Experience Required

Relevant degree or diploma in Marketing, Business, Communications or a related discipline.
Approximately 5–8 years of relevant marketing experience, ideally across multiple brands, business units or market segments.
Demonstrated experience in marketing planning, brand management, digital marketing, campaign delivery and budget oversight.
B2B marketing experience.
Experience within the FMCG, food service, food distribution, hospitality, retail or related sectors.
Experience working within a decentralised group or multi-company environment.
Strong experience managing external agencies, suppliers and production partners.
Advanced proficiency in Adobe Photoshop and Adobe Illustrator.
Strong graphic design, layout, photography, retouching and digital image-optimisation capability.
Sound packaging design and print-production knowledge, with a strong understanding of typography, colour and visual identity.
Experience creating digital advertising and e-commerce content.
Ability to interpret sales reports, marketing performance, budgets and commercial KPIs.

Leadership Profile

Creative, innovative and commercially minded, with a strong understanding of FMCG consumers and product positioning.
Strategic thinker who is equally comfortable with hands-on creative execution.
Highly organised, detail-oriented and able to manage multiple projects and deadlines.
Strong project management, supplier management and negotiation skills.
Excellent written, verbal, presentation and stakeholder-management capability.
Proactive, accountable and practical, with strong problem-solving skills.

Able to work independently and collaboratively in a fast-paced manufacturing and retail environment.

Scorecard Success Measures

Brand Impact: Improved consistency, visibility and positioning across the portfolio.
Commercial Return: Measurable contribution to sales, leads, customer engagement, profitability and growth initiatives.
Digital Growth: Improved reach, engagement, website performance and database quality.
Execution Excellence: Delivery of agreed plans and campaigns on time and within budget.
Communication Standards: Consistent use of approved templates, assets, tone and corporate identity.
Resource Efficiency: Reduced duplication and improved use of shared suppliers, systems and content.

Application:

Please e-mail your CV to recruitment@rialtofoods.co.za ; with a motivation highlighting why you should be considered for the position.

Application deadline: 4 November 2026

If you have not received a response within two weeks of the closing date for applications, kindly consider your application unsuccessful.

Note:

Please note that you may on occasion be required to perform tasks that are not part of your normal daily duties but may be necessary due to the operational requirements of the Company.

Preference will be given to EE candidates in line with the Company’s employment equity plan and BBBEE strategy. To consider any application for employment, we will have to process your personal information. The Protection of Personal Information Act, 4 of 2013 (POPIA), provides that when one processes another’s personal information, such collection, retention, dissemination and use of that person’s personal information must be done in a lawful and transparent manner.

To give effect to the above, we are required to provide you with information regarding the processing of your personal information. This information is recorded under the HR Processing Notice, which can be accessed and viewed on the Company website at https://www.libstar.co.za/legal/.