Marketing & Social Media Specialist

ABOUT THE ROLE

• Our client, an established commercial vehicle and truck dealership in Pretoria, is seeking a creative, results-driven Marketing and Social Media Specialist to manage and execute its marketing activities across multiple digital platforms. The successful candidate will play a key role in strengthening the brand, growing online engagement, generating quality business leads and supporting overall business growth through innovative marketing initiatives.
• This opportunity suits an energetic marketer with motor industry experience and a passion for content creation, social media management, graphic design and digital advertising.

KEY RESPONSIBILITIES

• Develop and implement marketing campaigns that support sales and business objectives.
• Manage all social media platforms, including content planning, posting, engagement and performance tracking.
• Create compelling marketing content, including graphics, videos, advertisements and promotional material.
• Design and produce creative content aligned with the company brand.
• Manage and maintain the company website, including content updates and improvements.
• Plan and run digital advertising campaigns across relevant online platforms.
• Monitor marketing performance and report on campaign effectiveness.
• Generate and nurture leads through digital marketing activities.
• Maintain consistent brand messaging across all marketing channels.
• Identify new opportunities to increase market visibility and customer engagement.

Requirements

MINIMUM REQUIREMENTS

• Grade 12 (Matric) or equivalent.
• A qualification in Marketing, Digital Marketing, Graphic Design, Communications or a related field will be advantageous.
• 3 to 5 years’ relevant marketing experience.
• Proven experience in social media management and digital marketing.
• Experience in the passenger or commercial vehicle industry will be highly advantageous.
• Website management and/or website development experience.
• Strong graphic design and content creation skills.

SKILLS AND COMPETENCIES

• Excellent content creation and copywriting ability.
• Strong graphic design skills and creative flair.
• Experience with social media advertising and campaign management.
• Ability to work independently and manage multiple projects at once.
• Strong attention to detail and organisational skills.
• Creative, proactive and solution-driven approach.
• Good communication and interpersonal skills.
• Ability to meet deadlines in a fast-paced environment.

THE IDEAL CANDIDATE

• Dynamic, energetic and self-motivated.
• Strong commercial awareness and a genuine passion for the automotive industry.