Marketing and CRM Specialist

• A full-service law firm providing legal advice to UK and international businesses, as well as individuals and families, is seeking a Marketing Automation and CRM Executive/Specialist to be responsible for managing and optimizing marketing systems, with a particular focus on HubSpot, CRM management, lead generation, and marketing automation. The successful candidate will use data, technology, and automation to improve lead generation, nurture prospects, enhance client engagement, and identify opportunities for cross-selling across the firm.

Minimum requirements for the role:

• Must have a relevant tertiary qualification; HubSpot certifications would be advantageous
• Previous experience working with HubSpot CRM is essential
• Proven experience creating, managing, and optimising marketing automations and workflows
• Strong understanding of lead generation, CRM management, and customer journey mapping
• Experience building and managing online forms and lead capture processes
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Excellent attention to detail with strong organisational and project management skills
• Ability to manage multiple projects and deadlines simultaneously
• Strong written and verbal communication skills, with the ability to work effectively with UK-based and remote teams
• Experience within professional services, legal, B2B, or a similar environment would be advantageous
• Knowledge of CRM integrations, website CMS platforms, API-based systems, basic HTML, and reporting tools would be advantageous

The successful candidate will be responsible for:

• Identifying opportunities to automate marketing, client nurturing, and business development activities to improve efficiency and conversion.
• Building, managing, and optimising automated marketing workflows within HubSpot, including lead nurturing, event follow-up, content engagement, cross-selling, and re-engagement campaigns.
• Monitoring the performance of marketing automation and recommending improvements based on engagement, conversion, and ROI data.
• Acting as the primary HubSpot contact for the Marketing team and managing the day-to-day administration of the CRM.
• Maintaining CRM data quality, database hygiene, user permissions, properties, lists, and reporting dashboards.
• Supporting the integration of HubSpot with website forms and other business systems, working with external suppliers and developers where required.
• Training and supporting internal stakeholders in the effective and best-practice use of HubSpot.
• Building and maintaining website forms and lead capture pathways for general enquiries, events, content downloads, lead magnets, and business development initiatives.
• Ensuring leads are accurately captured, tracked, and routed to the appropriate teams.
• Testing and monitoring form performance and identifying opportunities to improve completion and conversion rates.
• Producing regular reports covering lead generation, conversion rates, marketing automation performance, CRM usage, and user adoption.
• Analysing marketing and CRM data to identify trends, opportunities, and areas for improvement, providing practical recommendations to the Marketing team.
• Ensuring marketing automation and CRM processes align with GDPR and relevant data management requirements.
• Identifying and implementing process improvements and automation opportunities to enhance efficiency and reduce manual administration.
• Maintaining up-to-date knowledge of HubSpot functionality, CRM best practices, marketing automation, analytics, and relevant technology developments.
• Working closely with the UK-based Marketing team and other internal stakeholders to translate business requirements into practical automation and CRM solutions.