Market Development Representative (Bela-Bela (Limpopo)
Job Description
Job Purpose
- Based in a defined geography the primary purpose is to directly develop spaza’s, mini-supermarkets and tuckshops on behalf of BevCo – must have intimate knowledge of the geography the informal retail dynamics and outlets matched to BevCo’s strategic growth objectives for the area.
Key Accountabilities and Outputs
Customer Management Objectives
- To be actively engage and open relationships with outlets on behalf of BevCo (against set call rate and conversion targets) = actively ‘seed’ BevCo’s portfolio into a defined area and large channel of informal retailers
- To build and retain an active base of informal retail clients and to constantly service that base weekly/monthly
- To facilitate informal retailers to direct BevCo purchases from the local wholesalers, bulk breakers, and/or distributor
- To ensure company assets (refrigeration; signage) are managed per BevCo governance requirements
Sales and Trade Marketing Objectives
- To actively support the sales and distribution targets into informal retail (pull) from local wholesalers, bulk breakers, distributors for the area
- To assist in execution of the marketing plan for the area as required (incl activations, promotions, fridges, POSM)
- To ensure BevCo merchandising and pricing compliance standards are sustained (in conjunction with GT rep as relevant)
Additional Region-Specific Accountabilities and Outputs
Qualifications and Experience
- Grade 12 / Matric / NQF level 4
- Up to 2 years’ experience (Operational Execution) FMCG, experience in sales
- Basic knowledge of PC, or potential to acquire it
Interested in this role?
You'll apply on The Beverage Company's own site before 13 November 2026. Put your most relevant experience at the top of your CV first.
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