Junior Digital Marketing Specialist

MAIN PURPOSE OF POSITION

The Junior Digital Marketing Specialist will be responsible for assisting the Senior Digital Marketing Specialist with the execution, management and maintenance of all digital marketing activities across the group companies and brands, including website management, social media, digital campaigns, content management and reporting.

This role requires a foundational understanding of digital marketing, content management, SEO, social media engagement and PPC campaigns. The ideal candidate will be organised, detail-oriented, eager to learn and capable of supporting daily digital marketing operations while developing their technical skills and experience.

The Junior Digital Marketing Specialist will work under the guidance and supervision of the Senior Digital Marketing Specialist, who will oversee task allocation, technical quality and day-to-day digital marketing activities.

Performance Standards

Maintain Company Websites

• Assist the Senior Digital Marketing Specialist with maintaining and updating all company websites.
• Ensure content on all company websites is kept up to date, relevant and accurate.
• Assist with the creation of new landing pages.
• Assist with ensuring website content is well-structured and easy to navigate from a UX perspective.
• Apply SEO best practices to website content under the guidance of the Senior Digital Marketing Specialist.
• Assist with website content updates and management.
• Keep existing website copy up to date and assist with creating new content when required.
• Assist with website troubleshooting and report technical issues to the Senior Digital Marketing Specialist.

Social Media Management

• Assist the Senior Digital Marketing Specialist with the daily management of social media activities across all group companies and brands.
• Assist with reviewing and creating engaging, relevant social media content aligned with campaign objectives and brand guidelines.
• Schedule and publish approved organic social media content using Buffer.
• Ensure all social media content is reviewed before publishing, including spelling, grammar, visuals, links and correct scheduling.
• Assist with preparing monthly Buffer reports for each division and group company.
• Support the daily management of LinkedIn, Facebook, TikTok, X (Twitter), Instagram and YouTube, adapting content to suit each platform.
• Monitor social media engagement, comments and messages.
• Assist with responding to social media enquiries using approved response templates.
• Identify social media trends and content opportunities and share recommendations with the Senior Digital Marketing Specialist.

Assist with Digital Campaigns

• Assist the Senior Digital Marketing Specialist with the creation and implementation of digital marketing plans and strategies.
• Assist with setting up, monitoring and maintaining digital marketing campaigns.
• Monitor redirects, click-through rates, bounce rates and other campaign KPIs.
• Maintain and update project tracking sheets for all digital campaigns.
• Assist with setting up and managing PPC campaigns under the supervision of the Senior Digital Marketing Specialist.
• Assist with monitoring PPC campaign budgets and preparing weekly budget reports.
• Support the execution and monitoring of lead generation campaigns for group companies and brands.
• Collect campaign performance data and assist with preparing weekly campaign reports.
• Identify campaign performance issues and report them to the Senior Digital Marketing Specialist.
• Assist with implementing approved campaign improvements and optimisations.

General

• Assist the Senior Digital Marketing Specialist with preparing weekly and monthly digital marketing reports.
• Assist with managing and updating digital marketing tools, platforms and resources.
• Stay up to date with digital marketing developments, platform updates and industry trends.
• Contribute creative ideas for lead generation, lead qualification, communication, brand awareness and audience engagement.
• Assist with tracking and reporting digital marketing activities, performance metrics and ROI.
• Assist with creating, reviewing and updating content across websites, social media platforms, digital campaigns, email marketing campaigns and blog posts.
• Support the maintenance and updating of Google Business Profiles across group companies and brands.
• Assist with managing and troubleshooting internal digital displays to ensure content is displayed correctly.
• Complete administrative and routine digital marketing tasks delegated by the Senior Digital Marketing Specialist.
• Ensure assigned tasks are completed accurately and within agreed deadlines.
• Communicate progress, challenges and delays to the Senior Digital Marketing Specialist.
• Provide general digital marketing support as required.

Internal Training Associated with Competencies

During the first week of employment, the Junior Digital Marketing Specialist will be provided with a structured learning and development plan designed to guide on-the-job training.

Training will be provided under the guidance of the Senior Digital Marketing Specialist, with the objective of developing practical digital marketing skills, technical knowledge and the ability to complete assigned responsibilities independently over time.

• Matric.
• A diploma or bachelor's degree in Marketing, Digital Marketing, Communications or a related field would be advantageous.

Minimum Experience

• 1-3 years of experience in digital marketing or a similar role.
• Basic understanding of social media platforms and digital marketing principles.
• Familiarity with website content management systems would be advantageous.
• Basic understanding of SEO, PPC and digital marketing campaigns.
• Familiarity with marketing tools such as Google Analytics, Google Ads, Buffer, HubSpot or similar platforms would be advantageous.
• Basic understanding of UX/UI principles and SEO best practices.
• Strong attention to detail and organisational skills.
• Willingness to learn and develop technical digital marketing skills.
• Ability to work collaboratively and follow instructions.
• Good time management and communication skills.

Physical Requirements

• Reliable transportation.

Office Requirements

• Office-based working environment.
• Semi-formal dress code.
• Working hours are from 08:00–17:00.
• Excellent English communication skills, both written and verbal.
• Reliable transport to and from the office.

NOTE

• This is a permanent position subject to a successful three-month probationary period.
• You will be required to perform such duties as reasonably required by the business.
• Your job description may be amended from time to time if it is valid and reasonable.
• You will serve the Company or any Associated Entity in such capacity as management may reasonably require.
• Duties must be performed faithfully, diligently and to the best of your abilities.
• You agree to use your best endeavors to promote the best interests of the Company and any Associated Entity.
• You may be required, within reason, to work outside of set duties and/or perform in more than one role.