Internal Marketing and Events Specialist

Purpose of the Role

• The Internal Marketing and Events Specialist will manages the implementation of the internal communications calendar and ensures the internal communications plan is aligned with the broader strategy and culture plan.
• You will work closely with stakeholders, supporting various departments to drive employee communication and activities that encourage Miway’s service culture. Identify and implement engagements and communications opportunities to connect leadership with employees to ensures that staff across all locations are actively engaged and feel included. Liaises with and manages third-party suppliers to ensure high-quality and cost-effective service delivery.

The Specialist will create awareness and drives buy-in on pertinent business issues and employee engagement activities:

• Plans and implements internal and external events
• Coordinates company-wide internal communication using multiple channels and platforms

Deliverables include, but will not be limited to 

• Creating engaging content using the most relevant and appropriate communication channels
• Developing messaging and internal communications plans for company updates, key initiatives and campaigns, and other business topics
• Developing and executing on events that deliver world-class experience 
• Ensuring the timeous dissemination of internal communication 
• Activating internal marketing activities to keep our employees informed, engaged and enthused  
• Implementing Internal Marketing and employee engagement activities
• Driving employee understanding, knowledge, and buy-in to the strategic direction of the business 
• Executing engagement sessions and communications opportunities to connect leadership with employees 
• Working closely with the HR and Learning & Development teams to facilitate the delivery of employee communications campaigns    
• Working closely with teams across the business to drive communication and activities that drive our service culture 
• Executing both virtual and in-person staff events, roadshows, connection sessions, etc. 
• Managing third-party suppliers, including agencies and designers to ensure timeous, on-brief and high-quality output 
• Vendor Management: Sourcing required items and service while and manage relationships with vendors, suppliers, and venues, ensuring timely delivery and alignment with budgetary constraints. 
• Logistics Oversight: Planning and executing event logistics, including budgeting, scheduling, registration, attendee tracking, and on-site execution. 
• Post-Event Analysis: Conducting evaluations to measure event success, gathering feedback to enhance future events.

Event Management:

Planning and Coordination:

• Organize and execute internal events such as employee recognition ceremonies, team-building activities, holiday parties, leadership summits, and training workshops. Vendor Management: Source and manage relationships with vendors, suppliers, and venues, ensuring timely delivery and alignment with budgetary constraints.

Logistics Oversight:

• Handle event logistics, including budgeting, scheduling, registration, attendee tracking, and on-site execution.

Post-Event Analysis:

• Conduct evaluations to measure event success, gathering feedback to enhance future events. 

Minimum Qualification and Skills Required

Minimum Requirements 

• Marketing/Communication/PR/Journalism degree or equivalent 

• Proven track record (+5 years of experience) of developing corporate communications and internal marketing activities.   
• Minimum 5 years’ experience in the successful implementation of internal marketing activities and campaigns  
• Minimum 5 years’ experience in successfully executing events from end-to-end 
• Minimum 5 years’ experience in writing various forms of corporate communications for multiple channels
• Proven experience in creating and executing internal communications, campaigns and events.    
• Ability to identify and analyse business and audience needs to deliver messages, using the most appropriate mix of channels.    
• Proactive nature with the ability to work independently and flexibly. 
• Fluency in English with creative writing ability that has a strong adherence to business English grammatical standards.    
• Superior collaboration and interpersonal skills     
• The ability to confidently interface, brief and lead conversations with all levels of employees and cross-functional teams.
• Strong stakeholder engagement skills    
• Proven track record of internal marketing, event and campaign execution 
• Excellent stakeholder relationship management Minimum Experience  

• Ability to manage multiple projects simultaneously, meeting tight deadlines. 
• Creative and Strategic Thinking: Strong capability to ideate and execute innovative campaigns and events that resonate with diverse audiences.
• Communication Skills: Exceptional written, verbal, and interpersonal communication abilities.
• Attention to Detail: Ensures accuracy and consistency in messaging and branding across all materials.
• Ability to lead, motivate and inspire self and others
• Good analytical ability and execution
• Ability to work under pressure
• Great communication skills

Competencies Required

• Proven track record of internal marketing, event and campaign execution
• Ability to collaborate across various team functions
• Excellent stakeholder relationship management
• Exemplary behaviour and attitude in being a MiWay Brand Ambassador and Values Custodian
• Ability to lead, motivate and inspire self and others
• Good analytical ability and execution
• Ability to work under pressure
• Great communication skills
• Great execution track record

• Undergraduate Degree / Honours Tertiary Degree

Required Behavioural Competencies

• Communicates Effectively
• Plans and Aligns
• Drives Results
• Collaborates
• Interpersonal Savvy
• Instils Trust